Demand Gen Manager

This is a fully remote position, open to applicants in Alabama, +20 more states.

📋 Description

• Develop and implement the demand generation strategy across various channels including paid media, email, lifecycle, ABM/ABX, content distribution, and integrated campaigns.

• Make informed investment decisions across channels — advising on budget allocation, prioritizing expenditures, and collaborating with the Head of Marketing to enhance pipeline impact.

• Create account-focused go-to-market programs that engage specific named-account buyers — designed for scalability through AI-driven personalization, enrichment, and signal-based activation.

• Adjust programs throughout the top, middle, and bottom of the funnel as business requirements evolve.

• Establish the strategy for our event initiatives — trade shows, field activations, and executive dinners — ensuring measurable pipeline results.

• Supervise an event coordinator responsible for logistics; you will take charge of on-site execution.

• Manage our webinar program comprehensively, which includes content creation, speaker coordination, promotion (jointly managed with the media partner), and redistribution — a significant opportunity to influence Afresh's messaging across the funnel.

• Collaborate with PMM, content, and sales teams to formulate distribution plans that deliver the right content to the right buyers at the right time.

• Advance our marketing technology stack alongside RevOps — contributing your insights on the AI tools, agents, and workflows that should be central to a contemporary demand engine.

• Direct our strategy for signal-based automation, lead scoring, and intent-driven campaign activation.

• Establish KPIs and create comprehensive funnel reporting (in partnership with RevOps) that integrates HubSpot, Salesforce, and our website for a clear understanding of pipeline performance and ROI.

• Provide reports on demand performance featuring clear, synthesized insights and recommendations.

⛳️ Requirements

• Over 6 years of demand generation experience within an enterprise B2B SaaS environment, preferably one targeting a defined, named-account market.

• Direct experience in formulating demand strategy and making investment decisions regarding channel mix, allocation, and prioritization.

• A well-defined viewpoint on the modern AI-native marketing stack — you have successfully implemented tools and workflows in your own work and can provide informed recommendations to the team.

• Practical experience in building and executing campaigns in HubSpot, LinkedIn, and Google, including copywriting, tracking, and reporting — not solely via agencies.

• Proven experience in leading Tier 1 events from start to finish, including booth strategy, executive dinners, and on-site sales coordination, with quantifiable pipeline results.

• Experience managing webinar programs comprehensively, encompassing content development and distribution.

• Broad experience across demand channels — paid acquisition, email and lifecycle marketing, ABM/ABX, webinars, content distribution, web optimization, and marketing analytics.

• Strong writing skills across campaign copy, emails, landing pages, and webinar promotions.

🏝️ Benefits

• Comprehensive Health & Wellness: Extensive medical, dental, and vision insurance for you and your family, with most premiums covered by Afresh. We also offer dedicated mental health support and counseling services.

• Invested in Your Future: Competitive base salary, meaningful equity (for U.S. employees), and a 401(k) plan with a generous company match.

• Flexible & Modern Workspace: Whether you choose to work from home or a local office, we support your setup with a home office stipend and "Coworking Wallets" for versatile workspace access.

• Growth-Obsessed Culture: We are committed to continuous learning. Every employee receives an annual professional development budget to cultivate new skills and advance their careers at Afresh.

• Holistic Monthly Stipends: In addition to your salary, we provide monthly stipends for "Betterment" (wellness/lifestyle) and telecommunications to ensure you have the resources necessary to thrive.

• Time to Recharge: Flexible paid time off to allow you the opportunity to recharge as needed.