Data Scientist II, Marketing

This is a fully remote position, open to applicants in Canada, +2 more countries.

📋 Description

• Oversee comprehensive analytics for growth marketing, collaborating with Marketing, Finance, and external partners to analyze user behavior, identify target audiences, assess campaign performance, and project and allocate budgets.

• Convert unclear business inquiries into detailed analyses and actionable recommendations aimed at enhancing campaign performance and optimizing the marketing channel mix.

• Design, implement, and interpret experiments and quasi-experiments to derive causal inferences and inform marketing investment decisions.

• Collaborate with MarTech, Product Management, and Engineering to define, develop, and assess new capabilities, including local market intelligence frameworks and enhancements to the customer LTV bidding system.

• Cultivate expertise in growth marketing metrics, experimentation, customer segmentation, and optimization of targeting strategies.

• Work with cross-functional teams to create scalable analytical solutions, tools, and frameworks.

• Create, maintain, and document reliable data tables and metrics to facilitate self-service decision-making.

⛳️ Requirements

• Bachelor's degree in statistics, mathematics, data science, economics, or a related quantitative discipline (advanced degree is a plus).

• 3+ years of experience in marketing data science.

• Strong grasp of digital marketing concepts.

• Proven experience in marketing measurement and performance optimization.

• Advanced proficiency in SQL.

• Competency in Python or R.

• Familiarity with Looker or comparable BI tools.

• Experience handling large and imperfect datasets at scale.

• Experience in developing and applying statistical and/or machine learning models.

• Strong analytical and critical-thinking skills.

• Sound business judgment.

• Outstanding communication and storytelling skills.

• Ability to effectively influence cross-functional stakeholders.

🏝️ Benefits

• Variable pay may be applicable as part of total cash compensation.

• Equal opportunity workplace.

• Reasonable accommodation during the application process.