Data and Insights Analyst

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and sustain retail client dashboards for TikTok Shop GMV, affiliate performance, sample funnels, content velocity, live shopping, and GMV Max paid media.

• Manage weekly and monthly reporting schedules while automating recurring reports.

• Establish client benchmarks based on historical performance, category performance, and TikTok Shop overall metrics.

• Transform performance data into practical recommendations.

• Convey halo measurement outcomes and address data inquiries.

• Evaluate how TikTok Shop and social media activities enhance sales at brick-and-mortar stores, on Amazon, and on DTC platforms.

• Design incrementality tests, involving geo holdouts, matched markets, pre/post analysis, and synthetic controls.

• Aggregate retailer POS, marketplace, search trend, and TikTok data into a unified view.

• Create a repeatable halo framework for pitches, quarterly assessments, and retailer discussions.

• Respond to client measurement frameworks and RFI inquiries with Third's perspective.

• Reconcile TikTok Shop native data with third-party data tools and document any discrepancies.

• Ensure consistent metric definitions across teams.

• Assist in new business initiatives with category sizing and competitive analysis.

• Present findings both internally and externally as required.

• Act as a liaison between the Strategy and Client Success teams, delivering reliable reporting and insights.

⛳️ Requirements

• Proven experience in marketing analytics, retail analytics, media analytics, or commerce insights.

• Practical experience working with retail data, including POS data, retailer portals, and syndicated sales data.

• Familiarity with measuring incrementality or lift.

• Experience in designing, implementing, and explaining tests to clients.

• Proficient in SQL and spreadsheet applications.

• Knowledge of Python or R for analytical purposes.

• Experience with dashboard tools such as Looker Studio, Tableau, Power BI, or similar platforms.

• Comfortable utilizing TikTok, Meta, and YouTube analytics.

• Strong writing and presentation skills.

• Ability to manage multiple client accounts while meeting reporting deadlines.

• Experience with TikTok Shop, retail media, marketing mix modeling, CPG categories, or AI tools is a plus.

• Must indicate whether sponsorship is needed to work in the United States.

🏝️ Benefits

• Comprehensive health, dental, and vision insurance.

• Flexible paid time off (PTO).

• Remote-first work culture.

• Occasional team gatherings.