D2C Funnel Strategist – Google Ads

📋 Description

• Create and evaluate various advertorial concepts from multiple perspectives

• Develop organized, hypothesis-driven A/B testing strategies

• Establish clear testing priorities, success metrics, and learning objectives

• Assess performance metrics (CTR, CVR, ROAS) and determine subsequent actions based on data analysis

• Map comprehensive customer journeys and identify points of drop-off

• Work collaboratively with media buyers and creative teams

• Facilitate structured brainstorming sessions to generate new angles and concepts

• Clearly present insights and strategies during client-facing discussions

⛳️ Requirements

• 1–3+ years of experience in D2C / e-commerce performance marketing

• Practical experience with Google Ads (Search & funnel-driven campaigns)

• Significant experience in writing and testing advertorials for paid traffic

• Native-level proficiency in German (essential for copywriting)

• Data-driven approach: you leverage metrics such as CTR, CVR, and ROAS to inform decisions

• Familiarity with A/B testing and structured experimentation methodologies

• Comfortable integrating AI tools into your workflow

🏝️ Benefits

• 25 vacation days

• Two fully funded workcations each year

• Flexibility to shape your role and explore new ideas

• Ongoing support for learning and development