Customer Marketing Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of customer marketing initiatives from start to finish, identifying high-impact cohorts and launching campaigns based on your creative and messaging strategies;

• Create messaging and positioning for current customers, focusing specifically on enhancing awareness and adoption of the Manager Agent within our existing clientele;

• Establish a content engine that is informed by customer activity: highlight stories, proof points, and instances of products in action that contribute back to the broader marketing ecosystem;

• Implement new product and feature launches for the current customer base, transforming each release into increased adoption and deeper use of existing offerings;

• Serve as the internal advocate for customers. Share insights gained with product, Customer Success, and marketing teams;

• Work alongside Customer Success and Sales teams to pinpoint at-risk accounts, explore expansion possibilities, and identify customers ready for further engagement — developing the messaging, content, and strategies that safeguard retention and promote upselling.

• Design and implement engagement programs across owned channels (email, in-product, events, webinars) to convert satisfied customers into references and advocates.

• Leverage AI to enhance your output without sacrificing quality — automating where possible, accelerating processes, and elevating your work above the standard AI output;

• Monitor and report on commercial outcomes: deals influenced, expansion pipeline involvement, and CSM-attributed activities driven by customer marketing.

⛳️ Requirements

• Minimum of 4 years of experience in customer marketing, product marketing, or a combined customer/PMM role within the SaaS or tech industry;

• Demonstrated ability to convert positioning into effective messaging and marketing campaigns tailored for distinct audiences;

• Proven history of managing marketing programs from ideation to execution, shaping concepts, briefing creative teams, and delivering the final work as needed;

• Proficient in data analysis to segment audiences, identify customer stagnation points, and evaluate the effectiveness of your programs;

• Experienced with HubSpot or similar CRM and marketing automation platforms for audience segmentation, workflow management, and performance tracking;

• Strong capability in cross-functional program management, able to advance multiple initiatives simultaneously;

• Familiar with AI tools as a user, employing them to produce more effective and precise work that is never generic;

• Leading and managing customer marketing efforts, establishing the direction for your own initiatives.

🏝️ Benefits

• Annual bonus program.

• Long-Term Incentive Plan (LTIP), allowing you to share in Workleap's long-term growth.

• RRSP + family health insurance + telemedicine + annual wellness budget.

• Flexible vacation policy.

• Remote work options, with access to our Montreal office.

• Biannual in-person gatherings.

• Access to Claude for everyone.