Customer Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute multi-channel growth campaigns.

• Create and establish the complete customer marketing framework from the ground up.

• Leverage AI tools to extract customer insights.

• Establish and oversee Pactum's customer reference program.

• Manage customer-facing materials including case studies, ROI calculators, CPO-level business reviews, customer newsletters, and expansion resources.

• Collaborate directly with Account Management, Customer Success, Sales, and Product teams.

• Systematically gather and disseminate customer insights throughout the organization.

⛳️ Requirements

• Minimum of 4 years in B2B SaaS customer marketing, lifecycle marketing, or a related go-to-market function.

• Demonstrated success in creating customer advocacy or expansion programs from the ground up in a startup or early-stage scaleup environment.

• Strong instincts for content creation and storytelling.

• Proficient with marketing automation and CRM tools such as HubSpot or Marketo, along with Salesforce expertise.

• Familiarity with customer health and feedback tools, including NPS, CES, or similar metrics.

• Bonus points for:

• Experience using Gong or similar conversation intelligence platforms for customer signal analysis.

• Knowledge of customer health and advocacy tools like Gainsight, Vitally, or Influitive.

• Background in enterprise or deep-tech B2B SaaS, particularly with a focus on procurement, supply chain, or finance buyers.

• Experience in running customer advisory boards or community initiatives.

• Engagement in signal-based expansion strategies utilizing AI-enrichment tools.

🏝️ Benefits

• Unlimited vacation time.

• Paid sick leave.

• Company equity.

• SPOT bonuses.

• Learning & development opportunities.

• Flexible work schedule.

• Annual off-site retreats.

• Home office setup.