Customer Marketing Manager

This is a fully remote position, open to applicants in Europe.

📋 Description

• **The AI orchestration of your wildest imagination.**

• n8n is the open workflow orchestration platform crafted for the new era of AI. We empower technical teams with the freedom of coding combined with the speed of no-code, enabling them to automate swiftly, intelligently, and without limitations. Supported by a highly innovative community and over 500 builder-approved integrations, we are transforming how individuals connect systems and amplify ideas for impact.

• Since our inception in 2019, we have evolved into a diverse team of more than 220 members, operating across Europe and the US, unified by a shared builder spirit, with our main hub in Berlin. Throughout our journey, we have:

• - Fostered a community of over 650,000 active developers and builders

• - Achieved 145k+ GitHub stars, ranking us among the world’s Top 40 most popular projects

• - Been recognized as one of Europe’s most promising privately held SaaS startups (4th in Sifted’s 2025 B2B SaaS Rising 100)

• - Secured $240m to date, from Sequoia’s first German seed to our recent $180m Series C, culminating in a $2.5bn valuation

• **That’s the company we’ve built. Now we’d love to see what *you* can create. If you’re applying, experiment with n8n—regardless of your technical background—and share a screenshot of your first workflow with us. The best place to start is here: __app.n8n.cloud/register__.

• We’re at a pivotal moment in an exciting journey. Join us and help build something remarkable.

• **Why this role exists** Customer marketing is already significant at n8n, but it currently lacks dedicated ownership. We have valuable customer stories and advocacy opportunities across the business, yet much of the work is performed reactively or through sporadic efforts.

• We seek someone who can transform customer marketing into a more strategic and systematic function that enhances:

• - Pipeline growth

• - Enterprise credibility and trust

• - Product adoption and expansion

• - Sales enablement

• - Campaign performance

• You will define the roadmap, establish the foundations, and create systems that allow customer proof to become one of the company’s strongest market assets.

• **The opportunity** This position offers the chance to develop customer marketing nearly from the ground up at one of Europe’s most exciting B2B SaaS companies.

• n8n already possesses solid foundations:

• - A highly engaged builder community

• - Strong product-market fit

• - Growing enterprise adoption

• - A unique open and fair code narrative

• - Broad applicability across teams, industries, and use cases

• For the right candidate, this role presents genuine ownership and visibility. You will influence how n8n communicates customer stories across marketing, sales, and product teams. There is also potential to expand the function further over time.

• **What you’ll do**

• - Oversee the customer marketing strategy at n8n

• - Develop a scalable program for customer advocacy, storytelling, references, and proof-based marketing

• - Create a structured approach to sourcing and prioritizing customer stories across various industries, use cases, and product areas

• - Produce high-quality customer materials including:

• - Case studies

• - Testimonials

• - Customer narratives

• - Reference programs

• - Co-marketing initiatives

• - Collaborate closely with Product Marketing, Customer Success, Sales, Partnerships, Demand Generation, Content, and DevRel teams

• - Collect compelling customer stories from post-sales teams and transform them into valuable assets for marketing and sales

• - Assist Sales teams in utilizing customer proof more effectively in outbound activities, enterprise discussions, and deal support

• - Establish processes, tools, and workflows that enable customer marketing to scale over time

• - Assess performance and enhance programs based on what generates the most impact

• **What success looks like** Within the first 6 to 12 months, you will:

• - Define clear ownership and direction for customer marketing

• - Create a repeatable pipeline of customer stories and advocacy opportunities

• - Enhance the quality and usability of customer proof assets

• - Improve how Sales and Marketing teams access and utilize customer evidence

• - Enable n8n to articulate stronger narratives around customer outcomes, technical impact, and business value

• Success may be evaluated through:

• - Published customer stories and case studies

• - Growth in referenceable customers and advocates

• - Adoption of customer assets by Sales teams

• - Contribution to campaigns and GTM initiatives

• - Feedback from internal stakeholders

⛳️ Requirements

• Senior IC experience in customer marketing, product marketing, customer advocacy, or content-led storytelling within a high-growth B2B SaaS company

• Experience in crafting strategy, structure, and operating processes in functions that are still developing

• Proven ability to convert customer stories into assets that aid both marketing and sales

• Capability to work cross-functionally and influence senior stakeholders without direct authority

• Strong editorial judgment and storytelling ability, with a keen sense of what makes a customer story commercially valuable

• Comfortable balancing strategic thinking with hands-on execution

• Experience in supporting enterprise or technical buyers with proof-oriented content

• Nice to have: Experience in developing customer advocacy or reference programs

• Nice to have: Background in technical SaaS, developer tools, automation, AI, infrastructure, or related fields

• Nice to have: Experience in creating sales enablement assets used in outbound or enterprise sales strategies

• Nice to have: Familiarity with open-source, fair-code, or community-driven product environments

• Nice to have: Experience in defining systems and workflows that later scaled into broader programs or teams

• Nice to have: Exposure to global or multi-region GTM organizations across Europe and the US.

🏝️ Benefits

• Competitive compensation 💸 – We offer fair and attractive pay.

• Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.

• Work/life balance 🏖️ – We work hard but ensure you have time to recharge:

• Europe: 30 days of vacation, plus public holidays wherever you are.

• US: 20 vacation days, 8 sick days, plus public holidays wherever you are.

• Health & wellness 🩺 –

• Europe: We provide benefits according to local country norms.

• US: Multiple low-premium, low-deductible medical plans with coverage for individuals and families—plus a no-cost premium HDHP option with a pre-seeded HSA—along with dental and vision coverage.

• Future planning 💰 –

• Europe: We provide pension contributions according to local country norms.

• US: 401(k) retirement plan with a 4% employer match.

• Financial security 🛡️ –

• Europe: We provide benefits according to local country norms.

• US: Company-paid short-term and long-term disability insurance, plus life insurance to support you and your loved ones.

• Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.

• A passionate team 🤩 – We love our product, and we demonstrate it with regular hackathons where we see who can build the coolest thing with it!

• Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.

• Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.

• AI enablement 🤖 – We believe in working smarter—everyone gets an unlimited AI budget to explore and utilize the best tools to boost productivity and creativity.

• Transparency 🙏 – We all know what everyone’s working on and how the company is performing—the whole shebang.

• An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!

• Country-specific details are provided in your contract.