Customer Marketing Manager – Advocacy

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and implement customer marketing initiatives and programs aimed at driving ARR growth through expansion and upselling strategies.

• Analyze and report on marketing-influenced ARR and pipeline generated from customer-focused programs.

• Collaborate with the Demand Generation and Thought Leadership teams to ensure marketing efforts resonate with customers.

• Work alongside the Product Marketing Manager on customer communications for seasonal product launches.

• Analyze NPS survey results and present insights and recommendations to leadership.

• Engage cross-functionally with Customer Success and Account Management for enablement, campaign calendar coordination, and updates on product releases.

• Establish and oversee a referenceable customer pool to facilitate the sales process, including reference calls, case studies, and peer review platforms.

• Lead the strategy for G2 reviews and Gartner Peer Insights while ensuring quarterly review volume targets are met.

• Identify, recruit, and cultivate customer advocates and ambassadors.

• Broaden the referenceable client base and enhance the speed of fulfilling reference requests.

• Assist customer speakers for events, webinars, and thought leadership opportunities.

⛳️ Requirements

• Over 8 years of overall marketing experience, with at least 5 years specifically in customer marketing and advocacy roles within B2B SaaS.

• Demonstrated success in both aspects of the role—customer marketing programs linked to ARR growth and a practice of referenceability and advocacy.

• Proven experience in executing ARR-influenced marketing programs with quantifiable results.

• Practical experience in building and managing a customer reference pool, including reference calls, case studies, G2 reviews, and advocacy activation.

• Background in conducting NPS surveys and distilling data for leadership insights.

• Ability to confidently lead the customer marketing function within a small team.

• Proficient in marketing automation tools, Pendo, Hubspot, Salesforce, and survey platforms.

• Strong project management capabilities with the ability to juggle multiple programs concurrently.

• Bachelor's degree in Marketing, Business, or a related discipline is preferred.

• Experience in HR tech is a plus.

• Experience in enabling cross-functional teams, including Customer Success, Account Management, and Product Marketing.

🏝️ Benefits

• Stay healthy and happy with our comprehensive medical, dental, and vision plans.

• Save for your future with our 401K plan that matches your contributions.

• Enjoy paid leave for various life events, such as illness, disability, or parenthood.

• Own a piece of the company with our #Allin Shares Program.

• Benefit from company-paid holidays, a day off for your birthday, closure during the week of July 4th and December holidays, plus 8 hours of volunteer time.

• Experience half-day summer Fridays* and half-day first Fridays* to catch up on work, focus on personal development, or simply take an afternoon off.

• Rejuvenate with our unlimited PTO policy that allows you to take necessary breaks.

• Earn extra income by referring qualified candidates to join our team.

• Access professional and personal support through our employee assistance program.

• Enjoy the flexibility of working remotely in an environment that encourages collaboration and creativity.