Customer Lifecycle Marketing Manager – 18 Month Contract

This is a fully remote position, open to applicants in Canada.

📋 Description

• Define and take ownership of the go-to-market (GTM) strategy and planning frameworks for product launches, feature releases, and initiatives aimed at customer growth.

• Convert company and segment priorities into well-defined GTM plans, timelines, and measurable outcomes.

• Establish planning rhythms to synchronize Product Marketing and Customer Marketing efforts.

• Develop and manage the customer lifecycle strategy, ensuring alignment of programs with key business objectives.

• Create scalable lifecycle frameworks that guide customers from initial implementation to long-term engagement.

• Design proactive engagement programs that foster adoption, enhance product usage, and reduce churn risks.

• Utilize customer behavioral data, health metrics, and journey analytics to prioritize lifecycle initiatives effectively.

• Track program performance, KPI trends, and customer engagement metrics to promote continuous improvement.

• Construct automated workflows and customer journeys utilizing marketing automation tools.

• Craft clear, value-oriented messaging that supports the customer journey at every stage.

• Collaborate closely with Customer Success, Product, Sales, and Support teams to deliver cohesive lifecycle experiences.

⛳️ Requirements

• A minimum of 5 years of experience in lifecycle marketing, customer marketing, or related fields.

• Preferred experience working with B2B SaaS or technology-driven products.

• Practical experience with marketing automation tools (e.g., Marketo, HubSpot, 6sense, Salesforce).

• Strong knowledge of customer segmentation, email marketing, and retention strategies.

• Demonstrated success in executing multi-channel campaigns that enhance customer engagement and retention.

• Capability to translate data insights into actionable marketing strategies.

• Outstanding communication and collaboration skills.

🏝️ Benefits

• Flexible work arrangements

• Learning and growth opportunities

• Tuition reimbursement of up to $4,000 CAD for continuing education through our SkillsWave Program

• 2 paid days off for SkillsWave-related activities such as exams or final assignments

• Employee wellbeing support (Access to mental health services, EFAP program, financial planning, and more)

• Retirement planning assistance

• 2 paid volunteer days

• Competitive benefits package

• Home internet reimbursements

• Employee referral program

• Wellness reimbursement

• Employee recognition initiatives

• Social events

• Dog-friendly office spaces at our HQ in Kitchener, Winnipeg, Vancouver, and Melbourne offices.