Customer Growth Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Manage end-to-end performance marketing for a portfolio of game studios.

• Plan, initiate, and enhance paid acquisition campaigns.

• Establish and refine ad networks and user acquisition channels from start to finish.

• Develop and implement launch growth strategies for studio partners.

• Oversee email, CRM, and lifecycle programs aimed at retaining and re-engaging players.

• Facilitate the onboarding of studios onto Immutable's audience growth products.

• Manage budgets, monitor performance, and adjust spending based on analytics.

• Create scalable growth playbooks that can be replicated across multiple studios.

• Operate independently within the region while maintaining direct communication with leadership.

• Influence how studios expand on Immutable and contribute to the development of a scalable growth engine.

⛳️ Requirements

• Proven hands-on experience in performance and paid marketing, including managing and optimizing campaigns and driving performance metrics.

• Practical knowledge in setting up and enhancing ad networks or user acquisition strategies.

• Comprehensive growth expertise encompassing paid, lifecycle, email, and launch marketing.

• Experience in managing budgets and making data-driven decisions for allocation and optimization.

• Background in lifecycle and retention marketing through email and CRM channels.

• Proficiency with martech tools and onboarding clients onto growth solutions.

• High levels of autonomy and accountability for a designated region.

• Excellent communication and persuasion skills.

• Comfortable utilizing AI tools daily for copywriting, creative production, reporting, and optimization.

• Experience in gaming is preferred; however, growth experience in adtech, e-commerce, or retail is applicable.

🏝️ Benefits

• Competitive global base salaries with contributions to a long-term fund.

• Employee Stock Options (ESOP).

• Flexible work arrangements.

• Option to work from home or access global office hubs through a WeWork All-Access pass.

• Daily fresh lunch provided in the Sydney CBD office.

• Quarterly End of Cycle Celebration Awards and Dinner.

• USD $500 work-from-home allowance for home office setup.

• USD $600 annually for internet and phone expenses.

• USD $75 per quarter for remote employees to celebrate with local team members.

• Medical and 401K insurance for US employees.

• Novated leasing options for Australian employees.

• Up to USD $1,350 per year for classes, courses, or events that support personal growth and development.

• Access to free online courses via Udemy.

• USD $800 per year for health and wellbeing initiatives.

• 24/7 unlimited counseling available for employees and their families through the EAP service.

• Monthly subsidies and discounted rates with ClassPass.

• One-year free membership to Breethe.

• Twelve weeks of paid leave for new parents.

• An additional six weeks of leave for the birthing parent.

• Miscarriage leave provided.

• Extra leave available for IVF treatments.

• Two additional paid leave days at the end of the year.

• Paid day off for your birthday.