Customer Growth Lead

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Manage the complete performance marketing strategy for a range of game studios.

• Strategize, initiate, and enhance paid acquisition campaigns.

• Establish and fine-tune advertising networks and user acquisition channels.

• Create and implement launch growth strategies for studio partners.

• Oversee email, CRM, and lifecycle initiatives aimed at retaining and re-engaging players.

• Guide studios in utilizing Immutable’s Audience growth products.

• Manage budgets, monitor performance, and adjust spending based on analytics.

• Develop scalable growth playbooks applicable across various studios.

• Operate autonomously within the region while maintaining direct communication with leadership.

• Influence how studios expand on Immutable and contribute to building a scalable growth infrastructure.

⛳️ Requirements

• Proven hands-on experience in performance and paid marketing, including managing and optimizing campaigns and being accountable for results.

• Practical expertise in establishing and refining ad networks or user acquisition strategies.

• Comprehensive growth experience encompassing paid, lifecycle, email, and launch marketing.

• Experience managing budgets and making data-driven allocation and optimization choices.

• Background in lifecycle and retention marketing through email and CRM.

• Proficient in martech tools and adept at onboarding clients onto growth products.

• High level of autonomy and accountability for regional results.

• Excellent communication and persuasive skills.

• Comfortable using AI tools daily for copywriting, creative development, reporting, and optimization.

• A background in the gaming industry or experience in games user acquisition is advantageous.

• Experience in adtech, e-commerce, or retail growth is a plus.

🏝️ Benefits

• Competitive global base salaries with contributions to a long-term fund.

• Employee Stock Options (ESOP).

• Flexible working arrangements.

• Remote work opportunities or access to global office locations via a WeWork All-Access pass.

• Fresh lunch provided daily at the Sydney CBD office.

• Quarterly End of Cycle Celebration Awards and Dinner.

• USD $500 Work From Home allowance for home-office setup.

• USD $600 annually for internet and phone expenses.

• USD $75 per quarter for remote employees to celebrate with their local teams.

• Medical and 401K Insurance for employees in the US.

• Novated Leasing options for employees in Australia.

• Up to USD $1,350 per year for classes, courses, or events that promote growth and development.

• Access to free online courses through Udemy.

• USD $800 annually for health and wellness initiatives.

• 24/7 unlimited counseling services available for employees and their families through the EAP Service.

• Monthly subsidies and discounted rates with ClassPass.

• One-year complimentary membership to Breethe.

• 12 weeks of paid parental leave available in a gender-neutral policy.

• An additional 6 weeks of leave for the birthing parent for recovery before and after childbirth.

• Miscarriage leave provisions.

• Extra leave for IVF treatments.

• Two additional paid leave days at the end of the year.

• A paid day off for the employee's birthday.