CRM/Email Marketing Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Oversee the development, management, and advancement of automations, segments, and customizations throughout all phases of the customer lifecycle.

• Continuously pinpoint gaps and opportunities in the customer journey, prioritizing new initiatives accordingly.

• Establish the roadmap for CRM's contribution to our clients' growth.

• Direct the planning and execution of all email and SMS campaigns, encompassing product launches, promotions, and significant trading moments.

• Demonstrate proficiency in design and various design tools, or provide briefs to our graphics team.

• Ensure that campaigns resonate with our clients' audiences and maintain brand tone of voice.

• Manage CRM reporting and performance analysis across essential metrics, including revenue contribution, open/click rates, conversions, and lifetime value (LTV).

• Convert data into clear insights and actionable recommendations.

• Keep abreast of the latest CRM advancements and introduce new ideas to enhance performance continuously.

• Maintain data hygiene and integrity as systems and business needs evolve.

• Develop standard processes to facilitate the daily operations of the Email Marketing team.

• Support the formulation of CRM strategies for our clients.

• Collaborate with content and performance marketing teams to determine which offers to promote.

• Monitor and evaluate the outcomes of email marketing campaigns, including monthly KPI reporting.

• Suggest and create optimal campaign plans, formats, and platforms to enhance profitability, including formulating action plans and strategies.

• Take responsibility for the user journey, executing strategies for all customer communications.

⛳️ Requirements

• A minimum of 3 years of experience in a similar role.

• At least 3 years of experience in an agency setting.

• Comprehensive knowledge of retention marketing.

• A passionate team player capable of collaborating across departments.

• Strong attention to detail, enhancing customer experience through clear and impactful communication.

• Fluent in English, both written and spoken.

• Experience working with creative teams, including digital design, to prepare visual assets for campaigns.

• Detail-oriented and well-organized, with strong prioritization skills and an awareness of broader project implications.

• Ability to manage complexity and progress multiple tasks simultaneously.

• Good knowledge of HTML/CSS.

• Hands-on experience with EDM and other CRM marketing tools.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Opportunities for professional development and growth.

• Collaborative and dynamic work environment.

• Flexible work arrangements.

• Health and wellness benefits.