CRM Tech Manager – Braze

This is a fully remote position, open to applicants in Germany.

📋 Description

• Technical execution of a new Customer Engagement Platform (Braze) in partnership with technology and data teams.

• Transition of templates, automations, and segments from existing systems to the new platform.

• Creation and execution of web and app use cases (e.g., tailored content).

• Development of web tracking strategies, processing of behavioral and browsing data, and applying these to segmentation and personalization efforts.

• Conduct data analysis to derive actionable insights aimed at enhancing CRM channel performance.

• Strategic advancement of the data foundation (e.g., integration of CLV, onboarding of new data sources).

• Introduction of innovative communication channels (e.g., WhatsApp, RCS).

• Design and execution of omnichannel customer journeys—either independently or as part of the CRM team.

• Close collaboration with the data team on use cases, data models, and tracking methodologies.

• Act as a liaison between marketing and technology departments.

• Development and integration of AI solutions (e.g., custom GPT within CRM, embedding AI features into CRM tools).

⛳️ Requirements

• Fluent in German (C1+) for effective collaboration with German teams.

• Several years of experience in CRM technology at a mid-to-senior level.

• Practical, hands-on experience with Braze.

• Strong understanding of API/SDK architectures, data flows, and system infrastructure.

• Proficient in BigQuery, SQL, JSON, and HTML/CSS.

• Analytical mindset with a data-driven approach to decision-making.

• Ability to merge technical expertise with marketing knowledge.

• Hands-on attitude; pragmatic, solution-oriented, and focused on execution.

🏝️ Benefits

• €500 travel credit annually for bookings through our platforms—allowing you to experience the products you help create.

• 20% Family & Friends discount on travel offers—share your travel passion with your loved ones.

• JobRad - enjoy exercise, fresh air, and tax benefits: commute smart and maintain your health wherever and whenever you choose.

• Team events at our locations and beyond—we celebrate achievements and enhance collaboration offline.

• Hybrid and flexible work models that accommodate your lifestyle—for a true work-life balance.

• A motivated team passionate about travel, eager to build something together—an environment that fosters initiative and ownership.