CRM Strategist

This is a fully remote position, open to applicants in United States, +1 more state.

📋 Description

• Create and implement a comprehensive lifecycle strategy for email and SMS aimed at enhancing onsite list growth, activation, retention, revenue, and engagement throughout the customer journey.

• Develop and manage the lifecycle roadmap, incorporating evidence-based testing initiatives.

• Prepare strategic roadmaps and monthly presentations to communicate progress and plans.

• Collaborate with designers, specialists, and clients while integrating stakeholder feedback effectively.

• Ensure the performance and health of email and SMS channels through audience segmentation, content management, list hygiene, and deliverability practices.

• Provide advanced Klaviyo logic, production assistance, and technical support.

• Generate reporting and insights to inform decision-making.

• Oversee client satisfaction, account management, and project scope.

⛳️ Requirements

• Exceptional time management and communication skills.

• A minimum of 4 years of experience in strategic planning, email and SMS marketing, client services, and full-cycle campaign management.

• Experience in eCommerce/retail lifecycle, preferably across various verticals.

• Proven ability to enhance loyalty engagement strategies in email and SMS channels.

• Demonstrated success in generating lifecycle marketing revenue.

• Established record of structuring and implementing ongoing testing to consistently enhance performance.

• Experience with Mobile App, Mobile Push, Web Push, and In-App Messaging is advantageous.

• Practical experience using platforms such as Klaviyo, Iterable, Braze, Attentive, and Postscript is a plus.

• Background in structuring and optimizing marketing CRM technology stacks.

• Proficiency in leading CRM platforms and utilizing tracking and personalization tools.

• Strong analytical capabilities with the ability to interpret data and produce actionable insights.

• Highly creative, with a history of designing campaigns that engage, educate, and inspire target audiences.

• Extensive writing experience and the ability to effectively connect with customers through written communication.

• Excellent communication and interpersonal skills for effective cross-functional collaboration.

• Self-motivated, with strong ownership and the ability to work independently in a fast-paced, dynamic environment.

🏝️ Benefits

• Competitive Healthcare with Dental & Vision coverage.

• Retirement savings plan with employer matching contributions.

• Generous PTO policy with paid time off at the end of the year.

• Flexible working schedule.

• Remote-first work culture.

• Home office stipend provided.

• Apple equipment provided for work purposes.

• Opportunities for continued education and personal development.