CRM Strategist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create and implement a comprehensive lifecycle strategy (email + SMS) to enhance onsite list growth, activation, retention, revenue, and engagement throughout the customer journey.

• Develop a strategic roadmap and deliver monthly presentations.

• Construct and manage the lifecycle roadmap, incorporating evidence-based testing initiatives to ensure optimal performance is consistently achieved.

• Collaborate with designers, specialists, and clients, incorporating feedback from key stakeholders.

• Oversee the performance and health of email + SMS channels concerning audience segmentation, content, list hygiene, and deliverability.

• Provide complex Klaviyo logic, production, and technical support.

• Develop reporting and insights.

• Manage client happiness and account scope effectively.

⛳️ Requirements

• Exceptional time management and communication abilities.

• Over 4 years of experience in strategic planning, email + SMS marketing, client services, and full-cycle campaign management, ideally within an agency environment.

• Critical eCommerce/retail lifecycle experience, preferably across multiple verticals.

• Proven experience in maximizing loyalty engagement strategies through email + SMS.

• Established record of outstanding performance in generating lifecycle marketing revenue.

• Demonstrated ability to structure and provide ongoing testing to continuously enhance performance.

• Experience with Mobile App, Mobile Push, Web Push, and In-App Messaging is a plus.

• Hands-on experience with a variety of platforms (Klaviyo, Iterable, Braze, Attentive, Postscript, etc.) is advantageous.

• Experience in structuring and optimizing marketing CRM tech stacks, with fluency in leading CRM platforms and utilizing tracking and personalization tools to enhance customer experience.

• Strong analytical abilities, capable of interpreting data and generating actionable insights.

• Highly creative with experience in crafting campaigns that engage, educate, and inspire a target audience.

• Strong writing skills along with a commitment to enhancing your ability to connect with customers through written communication.

• Excellent communication and interpersonal skills, enabling effective collaboration with cross-functional teams.

• Self-motivated with a strong sense of ownership and the capability to work independently in a fast-paced, dynamic environment.

🏝️ Benefits

• Competitive healthcare plan including dental and vision coverage.

• Retirement savings plan with employer matching contributions.

• Generous PTO policy with paid time off at the end of the year.

• Flexible working schedule.

• Remote-first culture.

• Home office stipend.

• Apple equipment provided.

• Opportunities for continued education and personal development.