CRM Specialist – Marketing Automation

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and strategize multi-channel CRM journeys and automation sequences (email, RCS, and WhatsApp) in line with clients' goals.

• Set up and automate flows and processes in ActiveCampaign, converting briefs into conditional logic and accurate segmentation.

• Carry out email, RCS, and WhatsApp distributions according to the timelines and SLAs established with the internal team.

• Create landing pages in ActiveCampaign, ensuring proper UTM tracking, LGPD-compliant consent, and CRM integration.

• Conduct data hygiene, as well as the creation and management of lists and segments, ensuring consistent naming, tagging, and permissions.

• Integrate landing page and website forms with the CRM, setting up fields, UTMs, webhooks, and APIs in coordination with the tech team.

• Modify HTML/CSS templates and implement basic JavaScript (masking, validations, tracking events).

• Generate performance reports that provide insights, opportunities, and optimization suggestions based on metrics like CTR, conversion rates, and abandonment.

⛳️ Requirements

• At least 3 years of experience with CRM and marketing automation platforms (ActiveCampaign, HubSpot, Klaviyo, or similar).

• Analytical, organized, and proactive individual capable of managing multiple projects and clients concurrently.

• Demonstrated experience in designing and executing multi-channel journeys (email, SMS, WhatsApp, RCS).

• Strong competencies in data analysis and interpretation of email metrics (CTR, conversion rates, abandonment).

• Knowledgeable in API integrations, webhooks, and analytics tools.

• Excellent written and verbal communication skills, with the ability to thrive in a collaborative remote setting.

🏝️ Benefits

• Independence in carrying out tasks.

• Fully remote working opportunity.

• Complimentary access to the "InquietaMENTE" Learning Path for professional growth.

• Collaboration with Conexa: an online platform for mental health and well-being (includes 2 free monthly sessions with psychologists and 2 with nutritionists).

• Partnership with Wellhub (Gympass) to promote physical health.

• 23 paid working days off per year, spread throughout the year.