CRM Specialist, Braze – Part-Time

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Develop and distribute newsletters, lifecycle, and engagement communications through email, push notifications, and in-app messages.

• Assist the CRM Lead in the implementation of customer journeys using Braze.

• Create and oversee user segments based on behavior, activity, and lifecycle stages.

• Aid in maintaining and optimizing onboarding, engagement, and reactivation flows.

• Conduct quality assurance on campaigns and journeys to ensure accuracy, timing, and relevance.

• Leverage CRM data to discover opportunities for enhancing engagement, response rates, and retention.

• Collaborate with Customer Care, Product, and Operations teams to ensure CRM aligns with the member experience.

⛳️ Requirements

• Practical experience in a CRM or lifecycle marketing role within a subscription or online business.

• Proficient knowledge of Braze; capable of independently building campaigns, segments, and journeys.

• Exceptional attention to detail and confidence in managing live CRM communications.

• A data-driven mindset with an understanding of engagement and retention metrics.

• Strong written communication skills.

• Familiarity with A/B testing and experimentation in CRM (preferred).

• Experience with push notifications and in-app messaging (preferred).

• Background in a marketplace or two-sided platform environment (preferred).

• Ability to design and create HTML emails (a plus).

• Experience in social media content, community engagement, or campaign support (a plus, but not mandatory).

🏝️ Benefits

• Competitive salary.

• A fun and friendly team that loves dogs.

• Opportunity to help shape the future of a rapidly growing tech company.

• Work with a mission-driven brand and engage with a passionate, dog-loving community.