This is a fully remote position, open to applicants in Argentina.

• Audit the current status of Customer.io: data, segments, journeys, naming, and overall structure

• Design and document the CRM architecture: data model, event taxonomy, segmentation logic

• Build and optimize journeys and automations for B2B and B2C audiences

• Manage and enhance the integration between Customer.io and the sales CRM (HubSpot/Salesforce)

• Ensure data quality and consistency throughout the chain

• Collaborate with Tech to implement integrations and events from the product

• Work with Marketing and Customer Success to translate business needs into CRM logic

• Propose and measure improvements: deliverability, engagement, conversion, and retention

• 2 to 4 years of experience working with CRM/marketing automation tools

• Proven experience with Customer.io or similar platforms (Braze, Iterable, Klaviyo)

• Strong understanding of data models, events, and user attributes

• Experience integrating marketing tools with sales CRMs (HubSpot, Salesforce, or others)

• Ability to work with technical teams: reading documentation, understanding APIs, participating in data discussions

• Judgment for prioritization: knowing what to order first and why

• Clear communication — both written and verbal — to align with multiple areas

• [Include benefits details here]

• [Include additional benefits here]

CRM Specialist

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