CRM Specialist

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop, maintain, and enhance Klaviyo email and SMS marketing initiatives.

• Schedule campaigns in accordance with approved marketing calendars while overseeing overall deliverability.

• Address routine CRM-related inquiries and manage occasional inbound customer calls.

• Provide flexible support during major promotional periods as necessary.

• Oversee the complete lifecycle flows, including welcome, post-purchase, replenishment, win-back, and VIP journeys.

• Configure triggers, conditional splits, webhooks, and automated customer journeys.

• Manage and optimize the Yotpo Loyalty and Referrals programs.

• Create targeted customer segments based on purchase history, lifecycle stage, loyalty status, and predicted value.

• Customize campaign content and conduct ongoing testing of subject lines, offers, send timings, and channel mixes.

• Generate retention reports and dashboards monitoring repeat purchase rates, churn, lifetime value, and loyalty participation.

• Convert customer data into actionable, commercially-oriented retention recommendations.

• Link CRM audiences with Meta and Google advertising accounts for acquisition and retargeting efforts.

• Manage customer data in Shopify Plus and update workflow tasks in Asana.

• Employ Klaviyo AI tools and Claude to facilitate analysis, personalization, and campaign creation.

⛳️ Requirements

• At least 3 years of demonstrated experience in CRM, lifecycle marketing, and loyalty within eCommerce or omnichannel retail.

• Advanced hands-on expertise with Klaviyo across flows, campaigns, segmentation, personalization, and deliverability.

• Solid experience in developing and optimizing SMS marketing programs.

• Direct experience in managing and enhancing Yotpo Loyalty and Referrals programs.

• Practical knowledge of Shopify Plus and integrating CRM audiences with paid channels like Meta and Google.

• Strong analytical abilities to transform behavioral data into retention strategies.

• Bachelor's degree in Business, eCommerce, IT, or a related field.

• Excellent written English communication skills with a keen attention to detail.

• Official certifications in Klaviyo or Yotpo.

• Experience in setting up webhooks for SMS within automated flows.

• Familiarity with workflow management tools such as Asana.

• Practical experience utilizing AI tools like Claude for campaign analysis and content creation.

🏝️ Benefits

• Permanent work-from-home arrangement.

• Dayshift (Australian Eastern Standard Time business hours).

• Full-time employment.

• Health Maintenance Organization (STAFF only).

• Annual leave.

• 13-month pay.

• Includes government-mandated benefits.