CRM Specialist

This is a fully remote position, open to applicants in United States, +2 more states.

📋 Description

• Collaborate with CRM Team Strategists to co-manage client relationships and oversee daily lifecycle marketing operations.

• Create email briefs, write copy, and provide design guidelines for email, SMS, MMS, push notifications, and in-app messaging.

• Oversee campaign projects and coordinate production schedules among clients, designers, developers, and strategists.

• Execute email dispatches, including advanced segmentation, quality assurance, scheduling, and sending of emails and SMS.

• Establish, test, and refine flow logic and timing for campaigns.

• Manage client communications, which includes organizing, scheduling, and leading meetings.

• Develop monthly reports, analyze campaign and creative performance, and relay insights internally as well as to clients.

• Keep up-to-date with best practices in lifecycle marketing, industry trends, international regulations, and new features from email service providers.

• Engage in new client acquisition initiatives, focusing on list growth strategies, sign-up form development, and omnichannel approaches for email and SMS sign-ups.

⛳️ Requirements

• Exceptional time management and communication abilities.

• A minimum of 3 years of experience in email and SMS marketing production, with at least 1 year in an agency environment.

• Proficiency in HTML/CSS is mandatory.

• Practical experience with platforms like Klaviyo, SFMC, Iterable, Braze, Attentive, and Postscript is advantageous.

• Background in eCommerce or retail brands along with knowledge of related email and SMS technology ecosystems.

• Demonstrated success in generating lifecycle marketing revenue.

• Experience with mobile apps, mobile push notifications, web push notifications, and in-app messaging is a bonus.

• Strongly process-oriented, capable of managing multiple priorities while communicating effectively with various stakeholders.

• Excellent writing skills with the ability to engage through written communication.

• Outstanding communication and interpersonal skills for successful cross-functional collaboration.

• Self-motivated with a strong sense of ownership and the ability to work autonomously in a fast-paced, dynamic setting.

🏝️ Benefits

• Competitive healthcare plan that includes dental and vision coverage.

• Retirement savings plan with employer matching contributions.

• Generous paid time off policy, including additional time off at the end of the year.

• Flexible work schedule.

• Remote-first work culture.

• Home office stipend provided.

• Apple equipment provided for work purposes.

• Opportunities for continued education and personal development.