CRM Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Develop and oversee communication journeys and automation workflows aimed at customer acquisition and relationship management for enterprise clients.

• Create, manage, and enhance the schedule for marketing and customer engagement email campaigns.

• Plan and conduct A/B tests to optimize open rates, click-through rates, and conversion rates.

• Implement and refine multichannel communications through email, bots, push notifications, WhatsApp, and in-app messaging.

• Utilize data and metrics to build campaign-sending intelligence and pinpoint opportunities for ongoing improvement.

• Analyze metrics and produce reports in HubSpot to monitor the effectiveness of initiatives.

• Strategically segment contact databases to enhance campaign relevance.

• Ensure Clicksign’s tone of voice remains consistent across all touchpoints.

• Collaborate with Marketing, Sales, and Customer Success teams to align objectives and integrate strategies.

⛳️ Requirements

• Proficiency in HubSpot, encompassing marketing automation, CRM, and reporting capabilities.

• Experience in crafting customer engagement journeys and lead-nurturing programs.

• Advanced understanding of email marketing, A/B testing, and campaign optimization techniques.

• Familiarity with complementary CRM channels such as push notifications, bots, WhatsApp, and in-app messaging.

• Excellent written communication skills, with the ability to generate strategic content for customers.

• Strong analytical abilities to interpret performance metrics, including opens, clicks, conversions, and engagement rates.

• Knowledge of integrations and automation between tools is an advantage.

• Strong organizational and strategic planning skills to effectively manage a complex campaign calendar.

• Experience in developing reports and dashboards to aid experimentation and business decision-making.

• Previous experience in B2B technology companies, such as SaaS or IaaS, is preferred.

• Understanding of CRM strategies tailored for the enterprise segment is advantageous.

• Familiarity with integrating HubSpot with other tools, including BI, Sales, and Customer Success platforms, is a plus.

• Knowledge of SQL to independently construct datasets and perform analyses is an added benefit.

🏝️ Benefits

• 100% remote work.

• A culture of trust focused on results, offering ample challenges and learning opportunities.

• Autonomy and ownership within a highly collaborative and empathetic environment.

• A feedback-oriented culture, including 1:1 meetings with people-centered leadership and no micromanagement.

• Meal and food allowance.

• Childcare assistance.

• Home office allowance.

• Health allowance.

• Education and culture allowance.

• Gympass.

• Birthday day off.

• Discounts on therapy.

• Discounts on English courses.

• Additional partner benefits.