CRM Specialist

This is a fully remote position, open to applicants in Brazil.

📋 Description

• The CRM team is tasked with designing and validating responsive HTML emails;

• Set up sends in marketing automation platforms;

• Identify and create audience segments for campaigns;

• Engage in the strategic planning process for clients;

• Develop and maintain communication journeys across channels including Email, WhatsApp, SMS, and Push;

• Evaluate results and KPIs to deliver insights and recommend enhancements;

• Serve as a CRM Specialist on Insider projects;

• Oversee campaigns on the CRM platform (Insider);

• Manage contact databases;

• Examine consumer behavior based on KPIs.

⛳️ Requirements

• Proficient in using Insider;

• Skilled and experienced in HTML for email creation;

• Familiarity with Google Analytics;

• Proficient in Google tools (Sheets, Slides, and Docs);

• Experienced in analyzing CRM campaign results: capable of evaluating operational KPIs such as delivery, open, and click rates, along with financial metrics like conversion rate and goal achievement;

• Experience with inbound campaigns and communication journeys (automated email, SMS, Push, WhatsApp flows);

• Ability to work independently and autonomously within multidisciplinary teams;

• Knowledge of a programming language;

• Fluent or advanced English proficiency (able to read, write, speak, and listen);

• Certifications in CRM platforms.

🏝️ Benefits

• Flexible meal and food benefit card;

• Health insurance;

• Dental plan;

• Flexible working hours and location;

• Home office allowance provided through payroll (regardless of whether the work model is hybrid or fully remote);

• Monthly daycare assistance for employees with children aged up to 5 years and 11 months;

• Access to various gyms through platforms;

• Birthday day off without salary deduction;

• Parental leave of 180 days for the birthing parent and 30 days for the non-birthing parent;

• Atypical parental support for caregivers of children with disabilities or neurodiversity;

• Platforms for physical and mental health and wellness;

• Free consulting services for social assistance, psychological support, legal advice, and financial consulting;

• Reduced electricity bills through renewable energy sources;

• Complimentary SESC membership (Social Service of Commerce) granting access to culture, education, health, sports, leisure, and assistance;

• Collaborations with educational institutions;

• Our Talent Development team is dedicated to helping you pursue knowledge and growth opportunities to continue advancing with us;

• Community groups to connect, share experiences, and embrace this wonderful culture.