CRM Program Manager – Turkey, Contract

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take ownership of the comprehensive CRM strategy, including email, in-app notifications, push notifications, and messaging applications.

• Develop and sustain the CRM roadmap that encompasses lifecycle programs, promotional initiatives, and strategic projects.

• Manage the messaging-app channel strategy by market, which includes platforms like WhatsApp, WeChat, KakaoTalk, and other regional services.

• Establish the global CRM framework and determine standards for market localization.

• Act as the sole point of accountability for CRM results and leadership reporting.

• Assess and oversee messaging providers and the setup of official business accounts.

• Manage relationships with CRM platforms such as Iterable, handling contracts, roadmap alignment, feature adoption, and renewals.

• Lead integrations of AI/LLM and other CRM innovation initiatives from discovery to implementation and assessment.

• Define audience segmentation and frameworks for lead qualification.

• Maintain audience lists across different markets.

• Design and supervise automated journeys, personalization efforts, and experimentation standards.

• Be responsible for CRM KPIs, dashboards, reporting, and ensuring email deliverability health.

• Design and execute CRM experiments, linking performance to business results.

• Oversee planning, execution, and reviews for significant campaigns.

• Collaborate with product and data teams on event tracking, data pipelines, attribution, and metric reliability.

• Coordinate workstreams involving marketing, product, engineering, data, and regional stakeholders.

• Document CRM processes, playbooks, and standards.

• Secure creative resources, draft creative briefs, and assist with messaging and copywriting.

• Automate reporting, monitoring, and workflows using AI, scripts, and no-code/low-code tools.

• Utilize AI for culturally appropriate localization, personalization, copy generation, segmentation, and journey optimization.

⛳️ Requirements

• Minimum of 5 years of experience in CRM, lifecycle, or retention marketing.

• Preferably experience in a consumer subscription, mobile, or edtech organization.

• Hands-on experience with a modern CRM/ESP platform like Iterable, Braze, or Customer.io, including journey design and segmentation.

• Proven success in managing CRM strategy and roadmap with measurable outcomes in acquisition, engagement, and retention.

• Strong analytical abilities, including proficiency with dashboards, experimentation, and SQL or similar tools.

• Working knowledge of email deliverability best practices.

• Experience managing multi-market or international CRM initiatives.

• Familiarity with platforms such as WhatsApp, WeChat, or KakaoTalk is a plus.

• Excellent cross-functional program management and stakeholder communication abilities.

• Strong writing skills and the capability to brief creative teams or compose copy directly.

• Curiosity and practical experience using AI and automation to enhance marketing workflows.

🏝️ Benefits

• Contract position.

• Flexible remote work arrangement.

• Opportunity to engage in a global CRM program across Latin America, Europe/Middle East, and Asia.

• Exposure to AI/LLM integrations, automation, and no-code/low-code tools.

• Collaborative work with cross-functional teams including creative, growth, product, data, engineering, and regional departments.