CRM Marketing Manager

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the development and implementation of multi-product, segment-focused customer lifecycle marketing strategies.

• Create and automate lifecycle campaigns utilizing Braze to provide scalable and personalized user experiences.

• Collaborate with analytics, engineering, and business intelligence teams to guarantee data integrity and campaign effectiveness.

• Implement multi-channel campaigns (email, SMS, push notifications, in-app messages, WhatsApp) that align with business objectives and time-sensitive promotions.

• Track and report on key performance indicators; proactively modify strategies to achieve performance goals.

• Leverage Amplitude, Braze, and AI tools for A/B testing, multivariate testing, audience segmentation, and message optimization.

• Oversee campaign calendars, promotional schedules, and content workflows to ensure impeccable execution.

• Assess, edit, and proofread marketing content with a keen focus on quality and clarity.

⛳️ Requirements

• Bachelor’s degree.

• 5+ years of experience in CRM/lifecycle marketing with a solid understanding of audience segmentation.

• 3+ years of practical experience using Braze or Amplitude for managing multi-channel campaigns and analytics.

• Strong knowledge of customer engagement across email, SMS, push notifications, mobile apps, and WhatsApp.

• Analytical mindset—you excel at transforming data into actionable insights and measurable results.

• Exceptional project management abilities with the capacity to manage multiple products and timelines simultaneously.

• A proactive and self-motivated attitude with the capability to work independently or collaboratively across teams.

• Detail-oriented, organized, and enthusiastic about achieving results.

🏝️ Benefits

• Opportunity for remote work!

• B2B employment ($, gross).

• Stable position with a long-term growth outlook.

• Competitive salary with an annual performance review.

• High-quality hardware provided.

• An engaging and challenging role within a talented team.

• Continuous learning and career advancement opportunities.

• Compensation for professional training, seminars, and conferences.

• Referral program – earn rewards for helping us find talented team members.

• Company-supported English classes to further enhance your professional development.