CRM Marketing Lead – Pod Lead

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the daily operations of a designated marketing pod, which includes prioritization, sprint planning, backlog management, and execution of delivery.

• Foster accountability among pod members and stakeholders to ensure commitments are clear, aligned, high-quality, and predictable.

• Facilitate agile ceremonies and sustain momentum toward achieving sprint and business goals.

• Collaborate with the Communications Strategy Lead to convert journey strategies into prioritized roadmaps and actionable plans.

• Supervise the delivery and enhancement of personalized, omni-channel member journeys across the marketing platform and engagement channels.

• Utilize platform capabilities, performance insights, and feedback from stakeholders to enhance member experiences and the effectiveness of journeys.

• Coordinate efforts across marketing, analytics, product, technology, channel, and business teams.

• Identify, manage, and escalate delivery risks, dependencies, and obstacles.

• Facilitate cross-functional decision-making and communicate priorities, progress, risks, and performance metrics.

• Conduct live sprint reviews, journey demonstrations, and provide updates to stakeholders.

• Cultivate a high-performing pod culture characterized by ownership, collaboration, transparency, and shared accountability.

• Enhance delivery velocity, quality, predictability, and team effectiveness through operational practices and continuous improvement processes.

• Advocate for experimentation, innovation, and the adoption of new platform capabilities.

• Optimize the use of Adobe Experience Platform capabilities to contribute to improved member and business outcomes.

⛳️ Requirements

• Bachelor’s degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.

• At least 5 years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or similar areas.

• A minimum of 2 years of experience leading agile teams, pods, or cross-functional projects.

• Proven experience managing complex, cross-functional workstreams with various stakeholders and competing priorities.

• Strong knowledge of omni-channel marketing, customer journeys, personalization, and marketing automation.

• Demonstrated success in driving delivery, prioritization, stakeholder alignment, and operational excellence within a matrixed setting.

• Proven ability to enhance team effectiveness, delivery performance, or operational processes in a dynamic, cross-functional environment.

• Excellent facilitation, communication, organization, and problem-solving skills.

• Capability to influence without direct authority and cultivate accountability across diverse teams.

• Preferred: experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.

• Preferred: familiarity with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.

• Availability to work Eastern Standard Time hours.

• Capacity to work from a dedicated space without ongoing interruptions to safeguard member PHI/HIPAA information.

• High-speed home internet with at least 25 Mbps download and 10 Mbps upload speed.

• Willingness to occasionally travel to Humana offices for training or meetings, up to 10%.

🏝️ Benefits

• Bonus incentive plan based on company and/or individual performance.

• Medical benefits.

• Dental benefits.

• Vision benefits.

• 401(k) retirement savings plan.

• Paid time off.

• Company holidays.

• Personal holidays.

• Paid parental leave.

• Paid caregiver leave.

• Short-term disability.

• Long-term disability.

• Life insurance.

• Whole-person well-being and personal wellness support.

• Remote work arrangement.

• Eastern Standard Time work schedule.

• Up to 10% travel opportunity/requirement.