CRM Manager – Martech

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Oversee the relationship, engagement, retention, and monetization strategy for OLX Brazil Group, collaborating with the OLX, ZAP Imóveis, and Viva Real brands for both B2C and B2B audiences.

• Play a pivotal role in advancing our Growth Marketing strategy, steering the CRM transformation from a campaign-oriented approach to a sophisticated lifecycle marketing model centered on personalization, automation, data intelligence, and omnichannel activation.

• Develop and scale a CRM strategy that has a direct impact on engagement, reactivation, retention, recurrence, conversion, revenue, and marketing efficiency.

• Advance the Group's CRM strategy towards a more refined, behavior-driven model informed by advanced segmentation, product events, automation, and large-scale personalization.

• Spearhead the implementation and ongoing enhancement of Braze and Salesforce Marketing Cloud, ensuring technical excellence, governance, data quality, and swift execution.

• Create an integrated lifecycle perspective for various audiences, including buyers, sellers, listers, professional advertisers, real estate agencies, dealerships, brokers, and B2B clients.

• Design automated journeys for key milestones in the user and customer lifecycle.

• Transform CRM into a crucial Growth lever, aligned with Product, Performance, SEO, Brand, Data, and Commercial teams.

• Cultivate a high-performing team with analytical depth, operational excellence, strategic vision, and strong execution capability.

• Serve as a key leader in executive forums, advocating for priorities, trade-offs, opportunities, and the CRM's impact on the business.

⛳️ Requirements

• Proven experience in CRM, Lifecycle Marketing, Growth Marketing, Martech, Retention, Customer Engagement, or similar fields.

• Demonstrated experience in directly managing teams and developing talent.

• Advanced proficiency and practical experience with Salesforce Marketing Cloud.

• Advanced knowledge and hands-on experience with Braze or other engagement platforms.

• Experience in constructing or enhancing robust CRM strategies within digital companies, marketplaces, platforms, e-commerce, apps, classifieds, fintechs, telecom, subscription businesses, or other organizations with extensive user bases.

• Strong analytical skills, with expertise in funnel metrics, cohorts, segmentation, testing, retention, engagement, conversion, and LTV.

• Experience in designing automated journeys, lifecycle programs, trigger-based campaigns, and large-scale personalization.

• Ability to navigate between executive strategy and technical intricacies, possessing enough knowledge to challenge architecture, data, integrations, and measurement.

• Experience in complex settings with multiple brands, products, audiences, channels, and stakeholders.

• Excellent executive communication skills, cross-functional influence, and priority management.

• Preferred / Differentiators: Experience with marketplaces, classifieds, real estate, automotive, super apps, digital platforms, or ecosystems encompassing B2B and B2C journeys.

• Familiarity with SQL, BigQuery, GA4, CDPs, BI tools, and audience management solutions.

• Experience with incremental measurement, holdout groups, uplift, propensity modeling, and multivariate testing.

• Experience in projects involving the implementation, migration, or evolution of a Martech stack.

• Experience with WhatsApp, push notifications, in-app messages, web push, SMS, email, integrated paid media, and owned channels.

• Experience in CRM strategies connected to product notifications, transactional alerts, on-platform behavior, and first-party data.

• Proficient in advanced English.

🏝️ Benefits

• Market-competitive compensation

• Health insurance

• Dental insurance

• Private pension plan

• Flexible benefits tailored to your needs

• Meal allowance

• Financial counseling

• Perks club

• Home office allowance

• Mobility allowance

• Childcare allowance

• Life insurance

• Extended leave

• Support for sports, quality of life, and wellbeing

• Payroll-deductible loan with reduced rates