CRM Manager

This is a fully remote position, open to applicants in Malta.

📋 Description

• Assume full responsibility for the CRM strategy and campaign implementation across both brands, ensuring high-quality standards, timely execution, and alignment with brand voice.

• Strategize, construct, and enhance multi-channel campaigns (email, onsite, push) with a strong focus on structure, clarity, and relevance.

• Formulate CRM strategies centered on automation, personalization, and operational effectiveness.

• Take ownership of and refine each brand’s tone of voice based on player preferences specific to the market.

• Evaluate campaign performance, customer behavior, and key performance indicators to drive iteration and improvement.

• Guarantee that each campaign’s design, content, and terms are organized clearly and accurately.

• Collaborate closely with other teams to maintain cohesive messaging.

• Manage loyalty and retention communications, ensuring strategies are appropriate for the brand.

• Ensure compliance and regulatory standards are integrated into workflows and communications.

• Work in partnership with Responsible Gaming, Compliance, Customer Support, and other relevant teams.

⛳️ Requirements

• Proven experience managing CRM in the online casino or iGaming sector.

• A demonstrated track record of executing automated and ad hoc campaigns with accuracy and consistency.

• Strong analytical skills with the ability to transform data into actionable strategies.

• Exceptional attention to detail in both written content and operational execution.

• Comprehensive understanding of customer segmentation, lifecycle strategies, and retention KPIs.

• Practical experience with CRM platforms and campaign management tools.

• A collaborative approach, capable of working across various functions and remote teams.

• A commitment to high standards of content quality and clarity, valuing what players experience.

• Proficient in written and spoken English.

🏝️ Benefits

• A streamlined, focused company providing a flexible working environment.

• The chance to collaborate with and learn from a highly skilled and talented team.

• An excellent company culture that values accountability, transparency, and competency.

• Being part of a small, close-knit, and supportive community.

• Work equipment of your choice.

• Private health insurance.

• Learning budget.

• Parking/transport or co-working allowance.

• Company-wide and team-based gatherings.