CRM Manager

This is a fully remote position, open to applicants in Ukraine, +1 more state.

📋 Description

• Establish, initiate, and evaluate CRM campaigns, which encompass daily, weekly, themed, and holiday initiatives.

• Develop and implement the monthly promotional strategy.

• Design and enhance automated and trigger-based communication pathways, including welcome sequences and lifecycle logic.

• Oversee multi-channel communications spanning email, push notifications, SMS, onsite interactions, in-app messages, and messengers.

• Segment users according to their lifecycle stage, gaming activity, and payment behavior.

• Collaborate with designers and content managers on creative assets and campaign messaging.

• Assist in establishing and modifying campaign KPIs, including Open Rate (OR), Click-Through Rate (CTR), Conversion Rate (CR), retention, and reactivation metrics.

• Coordinate closely with VIP, Promo, BI, Product, Content, and Support teams.

• Engage in the planning of the quarterly CRM roadmap.

• Compile campaign reports and presentations.

• Gather and apply player feedback in conjunction with Customer Support and VIP teams.

⛳️ Requirements

• A minimum of 2 years of experience in a CRM Manager role within the Gaming industry.

• Strong understanding of essential retention metrics along with exceptional analytical capabilities.

• Familiarity with personalized communication frameworks and their operational mechanics.

• Proven experience in developing automated and trigger-based campaign structures.

• Proficient in using Customer.io, Braze, Smartico, or similar platforms.

• Copywriting abilities, including experience with AI-assisted writing tools.

• Basic HTML knowledge for crafting email templates.

• Experience with Tier 1 markets is advantageous.

• Proficiency in English at an Upper-Intermediate level or above.

🏝️ Benefits

• Flexible payment options.

• Bonuses for holidays, birthdays, work anniversaries, and more.

• Coverage for courses and certifications.

• Opportunities for career advancement.

• A benefits cafeteria that includes sports, language classes, therapy sessions, and more.

• Team-building activities and industry conferences.

• A new laptop and necessary peripherals, including monitors and headphones.

• Flexible start times at 9 AM, 10 AM, or 11 AM.