CRM Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create and execute comprehensive lifecycle strategies for one or two verticals that align with business goals.

• Provide campaign recommendations across lifecycle channels to enhance lifetime value, upsell to current customers, and cross-sell products and services.

• Assess and prioritize campaign concepts, collaborating on the test-and-learn roadmap.

• Manage segmentation and oversee the complete customer experience across various channels.

• Advocate for the responsible use of customer data, ensuring data security, privacy, and relevance.

• Maintain high standards in campaign copy, creative, and design in collaboration with internal teams and Design departments.

• Take charge of lifecycle communication planning to ensure a cohesive customer experience.

• Stay informed about lifecycle marketing trends and competitor activities.

• Develop project timelines, communicate them to stakeholders, and meet deadlines.

• Collaborate with CRM, Product, and Engineering teams on data schema requirements.

• Construct customer journeys, audience segments, and messaging templates in Braze.

• Meet vertical-specific revenue and performance objectives.

• Optimize campaigns to achieve KPIs and surpass benchmarks.

• Extract reporting from the customer engagement platform and Tableau.

• Regularly share insights and performance trends from campaigns.

⛳️ Requirements

• 3–5+ years of experience in lifecycle/CRM, preferably in a D2C or comparison environment.

• Strong creative background with proven success in designing and executing high-performing campaigns.

• Experience in cross-department collaboration and building stakeholder relationships.

• Self-motivated individual with excellent communication and stakeholder management abilities.

• Proven history of delivering projects within committed timelines.

• Familiarity with Braze or a similar customer engagement platform is a plus.

• Experience across various verticals or product categories is advantageous.

🏝️ Benefits

• Competitive salary and performance-based bonuses.

• Comprehensive health, dental, and vision insurance.

• Flexible working hours and remote work options.

• Opportunities for professional development and career advancement.

• Engaging and inclusive work culture.