CRM & Growth Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Responsible for the strategic and operational development of our CRM marketing.

• Planning and execution of campaigns, particularly newsletters and WhatsApp communications.

• Establishment and enhancement of segmentations, automated mailings, and personalized customer journeys.

• Analysis of relevant KPIs and conducting A/B tests for the continuous optimization of content, timings, and touchpoints.

• Accountability for content tone and visual consistency in accordance with our brand guidelines.

• Close collaboration with the communications team, especially in copywriting, as well as other relevant stakeholders.

• Responsible for lead generation and expanding our distribution list.

• Integration of offline measures (package inserts, mailings, OOH, etc.) into our CRM strategy.

⛳️ Requirements

• Over 3 years of experience in CRM, growth, or lifecycle marketing within the e-commerce or startup environment.

• Excellent proficiency in CRM tools (e.g., Klaviyo, Chat Armin) and implementing marketing automation campaigns.

• Strong analytical and data-driven mindset for KPI evaluation and conducting A/B tests.

• A keen sense for text, imagery, and storytelling, along with experience in creating compelling CRM content.

• Structured, independent work style and a desire to take on responsibility.

• Fluent in both German and English, written and spoken (minimum C1 level).

🏝️ Benefits

• Discount on our products.

• 30 days of vacation and the option to work 25 days remotely (within the EU) per year.

• Access to the Corporate Benefits and Benefits.me platform.

• Subsidy for public transport tickets or the option for a leasing bike.

• A modern, dog-friendly office with excellent transport links.

• Regular after-work drinks and team events.

• A dynamic and open work environment with a transparent company and feedback culture.

• The opportunity to be part of a rapidly growing company with motivated, international colleagues, where you can contribute ideas and participate actively.