CRM Executive

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop, schedule, and execute lifecycle campaigns through email, SMS, and various other channels.

• Establish customer journeys, audience segments, and messaging templates within Braze.

• Oversee campaign timelines and ensure stakeholders are kept informed.

• Conduct comprehensive quality assurance for campaigns, verifying content, links, segments, and rendering.

• Create and modify campaign copy in collaboration with internal teams.

• Design campaign visuals in partnership with the Design team.

• Assist the CRM Manager in implementing lifecycle strategies across designated verticals.

• Provide campaign recommendations aimed at enhancing lifetime value, upselling, and cross-selling.

• Aid in the development and execution of the test-and-learn roadmap.

• Extract campaign reports from the customer engagement platform and Tableau.

• Monitor campaign performance relative to KPIs, highlighting results and insights.

• Communicate updates regarding tests and weekly/monthly performance changes.

• Collaborate with Product, Data, Design, Commercial, and broader CRM teams.

• Report directly to the Senior CRM Manager.

⛳️ Requirements

• Minimum of 2 years of practical experience in lifecycle/CRM within a D2C or comparison business.

• Highly organized and detail-focused, with a proven history of delivering precise work within deadlines.

• Self-motivated and effective communicator who enjoys team collaboration.

• Proficient in working with data and quick to adapt to new tools.

• Practical experience with Braze or a similar customer engagement platform is a plus.

🏝️ Benefits

• Opportunity to work in a dynamic and collaborative environment.

• Access to professional development and training resources.

• Competitive salary and benefits package.