CRM & Email Marketing Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee CRM systems like HubSpot, focusing on customer-account setup, list segmentation, lead scoring, workflow automation, and data maintenance.

• Design, configure, and distribute email marketing campaigns, encompassing newsletters, promotions, drip sequences, and automated nurturing flows.

• Update and manage website content across CMS platforms, particularly WordPress.

• Monitor and report on campaign performance metrics, including open rates, click-through rates, conversion rates, and list growth/attrition.

• Conduct A/B testing on subject lines, content, and calls to action.

• Create landing pages, email templates, and various marketing materials.

• Ensure consistency in branding and quality control for both client-facing and internal marketing content.

• Collaborate with sales, client success, and design teams regarding messaging and timing.

• Stay updated on email marketing, CMS, CRM, deliverability, compliance, and platform advancements.

• Present company services to clients and prospects using PowerPoint or Google Slides, maintaining a professional demeanor on camera.

• Engage in special projects and cross-functional initiatives that support team objectives and operational or strategic goals.

⛳️ Requirements

• A minimum of 1 year of experience in email marketing, digital marketing, or marketing operations.

• Practical experience with a CRM platform, with HubSpot being preferred.

• Experience in updating or managing content within a CMS, with a preference for WordPress.

• Familiarity with email marketing tools and campaign analytics/reporting.

• Proficient in HubSpot, Mailchimp, Constant Contact, or similar email marketing platforms, including automation and drip campaign configuration.

• Basic knowledge of WordPress, Wix, Squarespace, or other similar CMS platforms.

• Experience in managing CRM systems for contact management, segmentation, and pipeline visibility.

• Understanding of email deliverability, list hygiene, and the fundamentals of CAN-SPAM, CASL, and GDPR.

• Excellent writing and editing capabilities.

• Ability to analyze campaign analytics and translate data into actionable strategies.

• Detail-oriented project management skills across multiple campaigns and deadlines.

• Basic familiarity with Canva or similar design software.

• Proficient in Microsoft Office Suite, including Excel, Outlook, PowerPoint, and Word.

• Ability to participate in or lead video calls with the camera on.

• Bachelor's Degree in Marketing, Communications, or a related field is preferred.

• Experience in agency or small business marketing is advantageous.

🏝️ Benefits

• United Health Medical plans with Company HSA Contribution.

• MetLife Dental plans.

• Vision plan.

• Life Insurance.

• Disability Insurance.

• 15 days of PTO accrued annually.

• 6 paid holidays.

• 4 floating holidays.

• 401K.

• Inclusive and supportive parental leave policy.

• BizBucks peer-to-peer rewards program with weekly prizes, including Amazon gift cards.