CRM & Email Design Specialist

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Strategize, develop, and execute email campaigns in Klaviyo to enhance customer engagement, retention, and sales.

• Craft compelling email content and designs that resonate with customers and drive action.

• Work collaboratively with the team to determine campaign priorities and methodologies.

• Share innovative ideas to enhance email campaign effectiveness.

• Analyze email performance metrics and suggest areas for improvement.

• Apply changes and conduct tests to optimize outcomes.

• Ensure the delivery of accurate, well-targeted campaigns and automated emails.

• Uphold consistent quality in content, audience selection, and overall customer experience.

⛳️ Requirements

• Minimum of two (2) years of experience in planning, creating, and launching email campaigns using a marketing automation platform.

• Proficient email copywriting and design abilities, evidenced by a portfolio showcasing contributions in both areas.

• Strong marketing insight with the capability to articulate why a particular message or design will resonate with the target audience.

• Competence in evaluating email performance and translating insights into actionable improvements.

• Practical experience with an email marketing platform; Klaviyo is preferred, but relevant experience with other platforms will also be considered.

• Basic knowledge of HTML and CSS for email is a plus.

• High attention to detail regarding execution and quality assurance.

• Ability to independently manage daily campaign execution.

• Experience collaborating with a team across different time zones, particularly with a Singapore-based team.

• Experience in ecommerce or direct-to-consumer settings is preferred.

• Background in health, wellness, or supplements is advantageous.

• Experience in independently shaping email campaign priorities and retention strategies is a plus.

• Familiarity with design tools such as Figma, Canva, Photoshop, or similar is a plus.

• Knowledge of Shopify or comparable ecommerce platforms is beneficial.

• Understanding of email deliverability fundamentals is advantageous.

• SMS marketing experience is a plus.

• A portfolio or three to five email samples detailing contributions to copy, design, and execution.

• Information about email platforms utilized and the duration of experience with each.

• An example of an enhancement made to email performance, including the observation, modification, and learning outcomes.

🏝️ Benefits

• Opportunity for transition from the initial 6-month contract to a permanent position, contingent on individual performance and business requirements.

• Remote work arrangement.

• Provision of a computer with adequate performance specifications.

• Minimum of two monitor screens, including the laptop display.

• Noise-cancelling headset equipped with a microphone and webcam.

• Assigned workstation in a quiet and conducive environment.

• Consistent access to reliable power and internet connectivity.