CRM Data Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Create and oversee audience segmentation strategies aimed at acquisition, retention, cross-selling, and reactivation campaigns.

• Develop and sustain target audiences for lifecycle, promotional, triggered, and seasonal CRM initiatives.

• Convert marketing goals into actionable targeting needs in collaboration with CRM Strategy teams.

• Work alongside CRM Operations to guarantee accurate delivery and activation of audiences.

• Establish audience criteria, suppression logic, eligibility rules, and personalization specifications.

• Verify audience selections and targeting results for precision and adherence to compliance.

• Collaborate with Analytics to assess audience performance and pinpoint optimization possibilities.

• Coordinate with Technology to address issues related to data quality, integration, and audience delivery.

• Assist with testing initiatives and audience experimentation.

• Maintain audience documentation and uphold segmentation standards.

⛳️ Requirements

• A Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related discipline.

• Over 5 years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.

• Proven experience in developing audiences for email, CRM, lifecycle, or digital marketing campaigns.

• Comprehensive understanding of customer segmentation, targeting strategies, and the processes involved in campaign execution.

• Experience with CRM and marketing automation platforms such as SFMC, AJO, or similar technologies.

• Proficiency in SQL and familiarity with customer data environments.

• Strong analytical and problem-solving abilities.

🏝️ Benefits

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Preparation benefit.

• Competitive compensation.

• Comprehensive benefits package.

• Support for various aspects of life both in and outside of work.

• Opportunities for continuous learning.