CRM Data Manager

This is a fully remote position, open to applicants in Missouri.

📋 Description

• Design and oversee audience segmentation strategies that facilitate acquisition, retention, cross-selling, and reactivation campaigns.

• Create and sustain target audiences for lifecycle, promotional, triggered, and seasonal CRM initiatives.

• Convert marketing goals into practical targeting requirements in collaboration with CRM Strategy teams.

• Work alongside CRM Operations to guarantee precise audience delivery and activation for campaign implementation.

• Establish audience criteria, suppression logic, eligibility standards, and personalization specifications.

• Verify audience selections and targeting outputs to ensure accuracy and adherence to campaign requirements.

• Collaborate with Analytics to assess audience performance and pinpoint optimization opportunities.

• Coordinate with Technology to address data quality, integration, and audience delivery challenges.

• Assist with testing initiatives and audience experimentation activities.

• Uphold audience documentation and segmentation standards.

⛳️ Requirements

• Bachelor's degree in Marketing, Business, Information Systems, Analytics, Data Science, or a related field.

• Over 5 years of experience in CRM, database marketing, audience management, marketing analytics, or customer segmentation.

• Proven experience in developing audiences for email, CRM, lifecycle marketing, or digital marketing campaigns.

• Strong understanding of customer segmentation, targeting strategies, and campaign execution workflows.

• Experience with CRM and marketing automation platforms such as SFMC, AJO, or equivalent technologies.

• Proficiency in SQL and familiarity with customer data environments.

• Excellent analytical and problem-solving capabilities.

🏝️ Benefits

• Medical and prescription drug coverage for eligible associates and their dependents.

• H&R Block Retirement Savings Plan (401(k) Plan).

• Employee Assistance Program.

• (Virtual) fitness center programs.

• Associate discount program.

• Business Travel Accident Insurance.

• Associate Tax Prep benefit.

• Competitive pay.

• Comprehensive benefits.

• Support for life both inside and outside of work.

• Continuous learning opportunities.