CRM, CVM, Lifecycle, Retention Marketing Lead

This is a fully remote position, open to applicants in Kazakhstan.

📋 Description

• Enhance Reg→Purchase conversion through targeted post-quiz, paywall-abandonment, and onboarding sequences utilizing email, SMS, and web push.

• Take ownership of first-purchase activation during the initial 7 days.

• Tailor renewal sequences based on plan tier (1 / 3 / 6 month).

• Create pre-cancel intervention flows — such as pause offers, plan-switching, and value reminders — leveraging captured cancel reasons.

• Influence month-1 rebill rates, which is the most significant metric in our subscription economics.

• Develop a reactivation engine for the cancelled cohort — across email and SMS, personalized according to the cancellation reason and tenure.

• Recover revenue from a currently dormant customer base due to deliverability challenges.

• Manage the CRM-driven pathway to add-on products (Resume Review, Resume Builder): including timing, segmentation, copy, and channel.

• Lead the transition from our existing ESP to our selected omnichannel platform (Maestra is the preferred option; Customer.io is the alternative).

• Maintain and enhance email domain reputation.

• Establish SMS as a key channel — ensuring compliance with US regulations (TCPA, A2P 10DLC).

• Implement web push notifications and coordinate cross-channel flows (email → SMS → push cascades).

• Execute incremental measurement with holdouts for every flow. Our goal is not just activity reports — we aim for measurable, attributable, and defensible incremental revenue.

⛳️ Requirements

• Minimum of 3 years of experience in CVM/lifecycle programs specifically in the US market, focusing on b2c subscription. This is a must — understanding US deliverability, carriers, consumer behavior, and compliance is essential.

• At least 5 years of total experience in CRM/lifecycle/CVM, with at least one role managing the function comprehensively (not just executing tasks).

• Practical experience with an enterprise omnichannel platform — Maestra is strongly preferred; Braze, Iterable, Customer.io, or Klaviyo are also relevant.

• Proven hands-on experience in launching SMS as a marketing channel in the US, including knowledge of TCPA, A2P 10DLC, and carrier compliance — not just having worked with a vendor.

• Genuine hands-on experience in launching web push and assessing its impact.

• Proficient in SQL to create your own segments and verify your own data.

• A strong subscription-business mindset: you consider LTV/payer, payback periods, retention curves, and cohorts — rather than just opens and clicks.

• A history of generating measurable incremental revenue from CRM efforts, ideally supported by holdout validations.

• A proactive approach. We work as a small team; you’ll need to execute faster than you plan.

🏝️ Benefits

• Clear ownership and responsibility from day one. You are the function, not merely a contributor.

• The economics are highly favorable — even a 5-percentage-point increase in month-1 rebill significantly impacts the company’s bottom line.

• Direct collaboration with the CMO, CEO, and Growth PM. No layers or office politics.

• A market where your efforts are directly visible to users seeking their next job — outcomes you can truly feel.

• 38 Days Off.