Creator Relations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Create a scalable program and framework for TikTok creator relations, encompassing recruitment, onboarding, tiering, and commission structures.

• Develop and enhance outreach templates, qualification standards, and follow-up processes to sustain a robust pipeline of high-potential creators.

• Assess and implement outreach automation and TikTok Shop Creator Center tools to optimize creator recruitment and engagement.

• Cultivate a vibrant and supportive community for creators, offering personalized assistance to help them achieve their GMV potential.

• Identify, evaluate, and onboard top-performing TikTok creators tailored to each brand's category and target audience.

• Build enduring partnerships with creators to enhance loyalty, promote retention, and encourage ongoing collaborations.

• Create product briefs, discount structures, and content guidelines that assist creators in generating conversion-focused content.

• Monitor creator and content performance using TikTok Shop Creator Center and various analytics tools, adjusting strategies based on outcomes.

• Oversee product seeding initiatives and synchronize creator launches with trend cycles, promotions, and product releases.

• Perform competitor benchmarking and trend analysis to uncover high-potential niches and content formats.

• Design tiered commission structures to incentivize top performers and engage mid-tier creators effectively.

• Build and manage a team over time, including the recruitment, training, and supervision of outreach specialists or coordinators.

• Enhance outreach strategies and processes to scale creator recruitment while ensuring high quality.

• Collaborate with Brand and Creative teams to ensure creator content aligns with brand voice, claims, and compliance requirements.

• Regularly report on program performance, creator GMV, and community health to leadership.

⛳️ Requirements

• Proven experience in building or scaling a TikTok Shop creator or affiliate program, demonstrating measurable sales growth.

• Experience in managing a large-scale creator or affiliate network.

• Knowledge of TikTok Shop Creator Center and other creator/affiliate platforms, including Shopify Collabs and Social Snowball, as well as analytics tools.

• Background in designing tiered commission structures and discount frameworks.

• Experience in creating product briefs and content guidelines that drive conversions.

• Experience in team management or coaching, or a clear willingness to develop a team over time.

• Proficiency with outreach automation tools and optimizing recruitment processes for greater efficiency.

• Experience in regulated health, wellness, supplements, or another claims-sensitive industry is advantageous.

• Strong organizational abilities to handle multiple creator relationships and campaigns simultaneously.

• Capacity to work in a fully remote setting.

• Availability to work West Coast (PST) hours until 4:30 PM PST.

• Legally authorized to work in the US for any employer without the need for visa sponsorship.

🏝️ Benefits

• Comprehensive Medical, Dental, Vision, and Life insurance.

• Fully remote work arrangement.

• Monthly work-from-home stipend.

• Generous Paid Time Off program.

• Discounted products.

• An incredible team to collaborate with.