Creative Strategist, TikTok Shop

This is a fully remote position, open to applicants in Belgium.

📋 Description

• Lead the creative direction for TikTok as a channel for growth.

• Generate concepts for organic TikTok content, paid advertisements, and TikTok Shop initiatives.

• Convert channel insights into scalable creative frameworks.

• Perform thorough research on TikTok creative strategies.

• Establish and consistently enhance a testing pipeline for TikTok creative assets.

• Design TikTok creatives tailored for various stages of the marketing funnel.

• Create advertising concepts and organic content specifically designed for TikTok’s platform.

• Collaborate with stakeholders to produce creatives that boost TikTok Shop performance.

• Pinpoint content and funnel bottlenecks unique to TikTok traffic.

⛳️ Requirements

• Over 5 years of experience in direct-to-consumer creative strategy, performance-driven content, or growth-oriented content development.

• Robust portfolio demonstrating expertise in short-form content and direct response creative innovation.

• Profound understanding of TikTok, including current content trends and shopping behaviors.

• Proven experience in developing concepts for both organic and paid social media.

• Strong knowledge of creative testing methodologies.

• Capability to integrate brand, content, and performance perspectives.

• Enthusiasm for psychology, storytelling, video production, design, and consumer behavior.

🏝️ Benefits

• 25 days of annual leave

• Flexible remote work options

• Opportunities for professional development

• Health and wellness initiatives