Creative Strategist – Performance Marketing

This is a fully remote position, open to applicants in Texas.

📋 Description

• Data Analysis & Performance Auditing – A significant portion of your time will be spent within advertising platforms (Meta, TikTok, YouTube) to identify what strategies are effective and the reasons behind their success.

• Creative Ideation & Scriptwriting - Following data analysis that uncovers opportunities, you will create the next series of creative tests.

• Production Management & Creative Briefing - You will serve as the director and intermediary between strategy and production.

• Testing Strategy & Iteration – Your role will involve designing and overseeing the creative testing roadmap for our paid channels.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy or performance creative roles.

• Proven experience with high-growth, paid social-driven DTC brands.

• In-depth knowledge of the Meta and TikTok advertising ecosystems.

• Strong analytical abilities with the capacity to interpret performance data to guide creative decisions.

• A portfolio showcasing direct-response ad concepts, scripts, or campaigns that have yielded measurable outcomes.

• A demonstrated history of driving revenue growth through paid creative initiatives.

• Experience in briefing or directing creators, influencers, or UGC production.

• Solid understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.).

• Exceptional communication skills — capable of presenting insights and justifying creative decisions with data.

🏝️ Benefits

• 20 days of PTO, not including bank holidays.

• Company Bonus.

• Medical, Vision, and Dental Insurance.

• A generous budget for learning and development.

• Short-Term and Long-Term Disability Insurance.

• Life Insurance.

• 401K Plan.

• Remote work options.

• Monthly Uber coffee/bagel and lunch.

• Monthly Internet Stipend.