Creative Strategist – Performance Creative

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Create innovative Meta ad concepts, hooks, scripts, angles, and testing strategies.

• Design and refine advertising creatives focused on performance.

• Establish weekly plans for creative testing based on campaign performance insights.

• Evaluate both successful and underperforming creatives to uncover repeatable patterns.

• Generate UGC briefs, shot lists, and provide creative direction for content teams.

• Suggest creative modifications informed by performance indicators and testing results.

• Uphold a systematic testing approach across various products, offers, audiences, formats, and creative angles.

• Work closely with media buyers to enhance campaign results.

• Keep abreast of current eCommerce creative trends, UGC formats, and best practices in paid social.

• Play a role in shaping creative strategy within AI-driven campaign frameworks.

⛳️ Requirements

• Demonstrated experience in creating high-performing Meta advertising creatives.

• Strong grasp of direct-response marketing principles.

• Experience in eCommerce settings.

• Excellent communication and organizational abilities.

• Capability to balance brand consistency with performance goals.

• In-depth understanding of performance-oriented creative strategy.

• Experience collaborating with media buying and marketing teams.

• Proficient in analyzing creative performance data to pinpoint optimization opportunities.

• Experience in generating UGC concepts, product-centric creatives, testimonial creatives, founder-led content, and offer-driven advertising.

• Skilled in writing hooks, scripts, creative briefs, and formulating testing hypotheses.

• Familiarity with CapCut, Photoshop, or equivalent design and video-editing software.

• Strong knowledge of performance metrics, such as Thumbstop Rate, Hold Rate, CTR, CPC, CVR, CPA.

• Experience in assessing creative performance and recognizing successful patterns.

• Ability to develop and implement structured creative testing programs.

🏝️ Benefits

• Home office.

• Competitive salary based on experience.

• Clear career pathways and opportunities for substantial growth within the organization.

• International projects.

• Oowlish English Program (Technical and Conversational).

• Oowlish Fitness with TotalPass.

• Games and competitions.