Creative Strategist, Paid Ads, UGC

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Prioritize impactful creative work over requests driven by the calendar.

• Assertively decline low-value tasks (even those proposed by leadership).

• Concentrate on evergreen creative that can be scaled, rather than solely filling the content calendar.

• Analyze which creative initiatives will effectively enhance customer acquisition.

• Convert data into innovative hooks, angles, and concepts that boost performance.

• Connect successful advertising strategies with the overarching business goals.

• Engage deeply with content across the entire industry, not limited to competitor analysis.

• Develop systems to continually enhance understanding of customer needs.

• Utilize the products being sold (one strategist I heard about tests the product every Monday).

• Stay attuned to cultural trends and movements, not just data metrics.

• Utilize AI tools for research, copywriting, and ideation.

⛳️ Requirements

• Minimum of 3 years of experience in creative strategy, performance marketing, or a DTC environment.

• At least 2 years of hands-on experience with paid media platforms such as Meta and TikTok.

• A portfolio showcasing conversion-driven UGC scripts and advertising concepts.

• Data-oriented: capable of transforming creative performance insights into actionable hypotheses.

• Proficient in using Meta Ads Manager, Ads Libraries, and creative research tools.

🏝️ Benefits

• Fully remote contractor position.

• Opportunity to collaborate with rapidly growing global DTC brands.

• Direct influence on scaling significant advertising accounts.

• Long-term growth potential in a senior strategic role.

• Competitive compensation ranging from USD 3K to 4K per month, flexible for exceptional talent!

• This role can also be part-time!