Creative Strategist, Meta Ads

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will serve as the creative cornerstone of our performance campaigns, collaborating closely with our performance team that establishes strategic direction.

• Your role involves translating that strategy into tangible ideas, copy, scripts, and creative briefs, transforming numbers into compelling winning creatives.

• You will convert strategic guidelines from the performance team into effective creative outputs.

• Your responsibilities include researching trends, target demographics, and competitors (e.g., utilizing Ad Library, TikTok, ChatGPT).

• You are expected to write engaging copy, hooks, and narratives that enhance clicks and conversions.

• You will create scripts and briefs for creators, editors, and, if relevant, founders.

• Close collaboration with media buyers and editors is essential, as you will provide feedback, prioritize assets, and maintain oversight.

• You will assess creatives based on clear KPIs (hook rate, CTR, ROAS, etc.).

• You will organize creative tests (e.g., leveraging a testing matrix, awareness stages) and extract valuable insights.

⛳️ Requirements

• Proven experience in performance marketing, preferably from an agency or in-house team within a D2C brand.

• Strong copywriting abilities that drive sales — you excel at crafting compelling hooks, headlines, and ad copy that boost clicks and conversions.

• Creative and strategic mindset — you can identify patterns in creatives, understand audience psychology, and derive insightful conclusions from data.

• Familiarity with awareness stages — you design creatives that are in sync with customer awareness and funnel stages.

• Proficiency with Meta Ads Manager (bonus: experience with TikTok, Google, YouTube).

• Basic understanding of creative production — while operating a camera isn't required, you possess the knowledge to translate your ideas into high-performing videos.

• Comfortable with various tools — adept with ChatGPT, ad libraries, Canva, Creative Cloud, and optionally Premiere Pro.

• A team-oriented individual who takes initiative — you actively contribute, embrace responsibility, and collaborate closely with design, video, and performance teams.

🏝️ Benefits

• Engage in strategic responsibilities rather than mere execution — you will contribute ideas and help shape the direction.

• Work closely with founders — benefit from short decision-making paths, rapid decisions, and meaningful exchanges.

• Direct impact on video and creative production — your ideas are brought to life, tested, and scaled.

• Focused on performance with genuine feedback — your work will lead to data-driven learning and optimization, avoiding aimless effort.

• Gain valuable insights into scaling D2C brands — you will learn how real growth engines operate.

• Option for home office (remote work).

• An environment conducive to both personal and professional growth.