Creative Strategist Lead – Maternity Cover

This is a fully remote position, open to applicants in Malta.

📋 Description

• Take charge of the creative strategy for Social Casino accounts across Paid Social, Programmatic, and App Store channels.

• Develop concepts and briefs for UGC, influencer, Motion Graphics, and Playable content that drive conversions.

• Lead and mentor a small team of strategists, copywriters, and video editors while upholding high creative standards.

• Craft scripts and design storyboards for video content, collaborating with both in-house teams and external creators.

• Collaborate with media buyers to evaluate performance data and transform insights into subsequent creative iterations.

• Establish effective frameworks and curate a library of high-performing angles, hooks, and creative strategies.

⛳️ Requirements

• Demonstrated experience in creative strategy at a performance-focused agency or in-house team with quantifiable results.

• Extensive knowledge in UGC and influencer marketing – understanding how to leverage these as performance drivers rather than merely brand strategies.

• Strong skills in scriptwriting and the ability to guide video content from initial concept to final cut.

• Proficient in data analysis – metrics such as CTR, CPI, ROAS, hook rates, and retention curves should come naturally.

• Experience in team leadership with the ability to work independently without constant supervision.

• Flourishes in fast-paced environments where project briefs are subject to change and iteration is a constant requirement.

🏝️ Benefits

• Enjoy the flexibility of fully remote work with competitive compensation and the opportunity to influence creative strategy in one of the most competitive online verticals.