Creative Strategist

This is a fully remote position, open to applicants in United States.

📋 Description

• Conduct thorough research on each brand, including its products, customer base, competitors, and overall market landscape.

• Gain insights into customer challenges, desired results, objections, and purchasing motivations.

• Discover innovative creative angles and testing possibilities.

• Create engaging hooks, compelling headlines, ad concepts, and messaging strategies.

• Draft concise briefs for static advertisements, video content, and various other creative formats.

• Ensure each brief effectively communicates the target audience, key messages, concepts, and visual direction.

• Analyze ad performance metrics to identify trends across different angles, hooks, formats, and target audiences.

• Assess the reasons behind a creative's success or lack thereof.

• Propose iterations, new concepts, and future testing strategies based on performance analysis.

• Maintain a record of previously tested ideas to prevent redundancy.

• Oversee multiple brands, briefs, revisions, and deadlines simultaneously.

• Collaborate effectively with designers, editors, copywriters, media buyers, and account managers.

• Remain informed about advertising trends while ensuring that ideas are tailored to each brand.

⛳️ Requirements

• Prior experience in creative strategy, e-commerce marketing, advertising, or a related field.

• Proven experience in developing concepts for paid social media advertisements.

• Excellent research, writing, and communication capabilities.

• Ability to comprehend diverse customer segments and tailor writing for various audiences.

• Skilled at transforming insights into clear and actionable briefs.

• Comfortable analyzing performance data and making informed recommendations.

• Capable of managing multiple projects and shifting priorities simultaneously.

• Detail-oriented and dependable in meeting deadlines.

• Receptive to feedback and adept at collaborating within a team environment.

• Inquisitive, proactive, and eager to continue learning.

• Familiarity with key performance metrics such as CTR, CPA, ROAS, and conversion rates.

🏝️ Benefits

• Flexible work arrangements.

• Opportunities for professional development.