Creative Strategist – DTC Ecommerce

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Create **creative briefs and advertising concepts** for the video and design teams.

• Craft and enhance **high-impact ad copy** informed by buyer persona insights.

• Oversee **video production**, including B-roll selection and enhancements to scripts.

• Serve as the **strategic lead** for the creative team, offering clear guidance and insights.

• Experiment, validate, and refine ad concepts (e.g., knee joint, finger joint, hip joint).

• Consistently optimize creative materials based on **performance data and insights**.

⛳️ Requirements

• Advanced **copywriting expertise** specifically for direct response advertisements.

• Deep understanding of **buyer psychology and personas**.

• Comprehensive knowledge of **media buying and advertising performance metrics**.

• Proven experience in **directing video production** and structuring content.

• Capability to create and lead **static ad concepts**.

• Strongly **data-driven approach** (making decisions based on performance rather than personal bias).

🏝️ Benefits

• Remote work opportunity with a US-based company.

• Access to emerging technology and trends.

• Competitive salary package.

• Performance-based bonuses.