Creative Strategist – DTC

This is a fully remote position, open to applicants in Brazil.

📋 Description

• You will take charge of the strategic vision for performance creative across our e-commerce brands.

• Your work will span products in visually-oriented consumer categories, where compelling hooks, clear offer communication, and customer insights directly affect revenue outcomes.

• You will create effective creative briefs for both video and static advertisements.

• You will enhance hooks, angles, concepts, and messaging that are centered around offers.

• You will conduct in-depth research on our target audience to ensure that the creative resonates in the customers' authentic language.

• You will uncover new target audiences, angle opportunities, and innovative ways to present offers.

• You will continuously produce content that can be directly utilized in the brands’ creative efforts, including video content featuring the products, UGC-style concepts, hooks, scripts, talking points, references, and raw content that editors can transform into impactful ads.

• You will assist in shaping not only the brief but also the actual content materials that feed into the creative workflow.

• You will collaborate closely with video editors and static designers to ensure that briefs are accurately executed and that the final creative aligns with the overall strategy.

• You will assess output, refine direction, and advocate for stronger commercial insights throughout each phase of production.

• You will coordinate with UGC creators as necessary, which includes managing product shipments and content requests to generate more usable raw materials.

⛳️ Requirements

• You have substantial experience in performance creative, creative strategy, or a similar role where your contributions have impacted revenue.

• You possess the ability to create clear, commercially viable briefs that provide editors, designers, and creators with the necessary direction.

• You excel in customer and market research, adept at extracting genuine pains, desires, objections, and language patterns from a target audience.

• You can generate compelling hooks, angles, concepts, and messaging strategies based on research, offer strength, and consumer psychology.

• You are capable of producing strategic content inputs on your own, rather than solely directing others from afar.

• You are comfortable creating video content with products when necessary to provide the team with improved raw material.

• You work well with execution teams to guarantee that the final creative meets expectations.

• You have a solid understanding of paid social creative, particularly Meta ads.

• You are proactive, efficient, sharp, and thrive in a direct, high-performance setting.

• **Nice to have**

• Experience in beauty, skincare, haircare, fragrance, or other visual consumer segments.

• Experience in directing or coordinating UGC creators.

• Strong copy instincts with the capability to write hooks, scripts, or ad concepts independently.

• Experience across various brands, offers, or audience segments.

• Familiarity with landing pages, sales funnels, or offer strategy beyond just ad creatives.

• Knowledge of AI tools and their potential applications. (Higgsfield, Freepik, ...)

🏝️ Benefits

• Each brand consistently produces top-performing creatives that drive results.

• Creative strategy has a direct impact on performance growth.

• Teams function with clarity and cohesion under your leadership.

• Ongoing testing and iteration result in measurable enhancements.

• Significant influence on overall marketing performance and scalability.