Creative Strategist

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Take charge of the creative strategy for both organic and paid efforts: developing hooks, angles, formats, narratives, and determining future tests.

• Create scripts and briefs for short-form video content (TikTok, Reels, Shorts) as well as ad creative.

• Deliver high volume: we aim for 30-50 variations of ad creative each month along with consistent organic output. Iteration is key.

• Collaborate closely with our media buyer to analyze performance data and integrate insights into the next creative cycle.

• Remain deeply engaged with the platforms — monitoring trends, formats, successful strategies in adjacent niches, and understanding what the algorithm favors this week.

⛳️ Requirements

• A diverse portfolio demonstrating a range of styles: talking-head, voiceover/b-roll, testimonials, meme edits — not limited to one signature approach.

• Proficiency in discussing performance metrics (CTR, CPA, ROAS, hook rate, hold rate) and interpreting ad account data.

• Proven experience in delivering hundreds of ad variations, rather than just a few dozen.

• Exceptional writing skills — creating compelling hooks, scripts, and captions. Most creative successes or failures occur within the first three seconds, and that hinges on writing.

• Comprehensive understanding of the full funnel: recognizing how ad creative interacts with the landing page, offer, and audience, and inquiring about all three.

• Nice to have: a background or genuine interest in markets, trading, quantitative finance, or technical subjects — while you don't need to be a quant, you should be able to quickly grasp this material without causing discomfort.

• Experience in building or growing your own creator account.

🏝️ Benefits

• Competitive compensation ranging from $48k to $78k.

• Fully remote work environment with flexible hours and an async-first culture.

• Genuine ownership of your work — you'll be shaping the channel rather than merely executing someone else's vision.