Creative Strategist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Assist in the development and implementation of Rocket Money’s creative testing strategy, enhancing scalability and efficiency across both digital and offline platforms.

• Work closely with the creative team to design, execute, and refine creative experiments. You will propose testing methodologies, track performance, analyze results, and convert insights into actionable creative guidance that consistently improves the team's output.

• Perform comprehensive analyses of creative performance, transforming data into clear, actionable suggestions for the creative team to optimize upcoming campaigns.

• Position yourself as the leading expert in creative experimentation within the app and web user acquisition domains. You will keep abreast of industry trends and emerging opportunities, ensuring we remain at the forefront of creative innovation. Your expertise in data analysis will be critical in assessing and enhancing creative test results.

• Stay ahead of market trends by investigating the latest algorithmic insights and creative tendencies (both paid and organic), while establishing strong relationships with channel representatives (Meta, TikTok, YouTube, and other significant platforms) to pinpoint and leverage creative testing opportunities that foster growth and scalability.

• Promote a culture of innovation and ongoing improvement within the team by routinely sharing data-driven insights and the results of creative experiments.

⛳️ Requirements

• 4-6 years of experience in user acquisition or data-driven marketing at a high-growth startup/company or media agency.

• Exceptional project management abilities, managing multiple creative initiatives and experiments.

• Capable of overseeing a testing roadmap, prioritizing experiments, and collaborating cross-functionally with creative, media buying, and data teams to foster growth through identifying creative successes.

• Analytical mindset focused on crucial growth KPIs (ROAS, CAC, LTV:CAC, etc.) with the capability to translate data into actionable creative strategies.

• Proficient in mobile app user acquisition; web acquisition experience is advantageous.

• Familiarity with creative testing platforms and optimization across paid social channels.

• A curious problem solver who questions the status quo and employs data or experiments to reveal insights.

• Strong communicator and collaborator, ensuring alignment among teams on testing strategies and optimization plans.

🏝️ Benefits

• Health, Dental & Vision Plans

• Competitive Pay

• 401k Matching

• Unlimited PTO

• Lunch daily (in-office only)

• Snacks & Coffee (in-office only)

• Commuter benefits (in-office only)