Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Create innovative strategies for paid social campaigns on Meta, TikTok, and other emerging platforms.

• Craft engaging ad copy that includes hooks, headlines, primary text, CTAs, and video scripts.

• Develop testing plans and frameworks for creative experimentation.

• Evaluate campaign performance metrics (CTR, CVR, ROAS, Hold Rate, Thumbstop Rate) and convert insights into actionable recommendations.

• Construct audience personas, messaging frameworks, and creative concepts.

• Prepare and deliver client-facing presentations on performance and strategy.

• Draft creative briefs for designers, editors, and creative teams.

• Collaborate with media buyers, designers, and account managers for campaign execution.

• Leverage AI tools to enhance research, ideation, copywriting, and creative iteration.

• Remain updated on trends in paid social, platform changes, and competitor activities.

⛳️ Requirements

• A minimum of 3 years of experience in creative strategy and paid social copywriting.

• Strong proficiency in advertising on Meta and TikTok.

• Demonstrated capability to analyze campaign performance and refine creative based on data insights.

• Experience in developing creative testing frameworks and audience personas.

• Proven experience in building and presenting client-facing strategy decks.

• Hands-on experience with AI tools such as ChatGPT, Claude, Gemini, or similar platforms.

• Excellent skills in copywriting, storytelling, presentation, and communication.

• Background in a marketing agency or fast-paced work environment.

• **Preferred Qualifications**

• Experience collaborating with Fortune 500 companies or consumer brands.

• Familiarity with additional paid social platforms.

• Experience with Motion/Runneth.

• Strong understanding of performance marketing and creative optimization.

• Experience working with cross-functional creative and media teams.

🏝️ Benefits

• Salary: $2,500 USD/month

• Fully remote position (LATAM only).

• Flexible Paid Time Off.

• Company holidays, quarterly Recharge Days, and closure in December for the holidays.

• Ongoing learning and professional development opportunities.

• Collaborative, inclusive, and supportive team culture.

• Opportunity to work with leading global brands and innovative AI-driven marketing strategies.