Creative Strategist

This is a fully remote position, open to applicants in Mexico.

📋 Description

• Oversees the creative strategy for paid social media across 8-10 clients.

• Utilizes data insights alongside consumer and brand research to craft high-performing creative assets.

• Works collaboratively with team members from various internal departments and roles.

• Maintains ongoing client communication and manages client sentiment.

• Committed to iterating and brainstorming to meet established performance objectives.

• Establishes rapport with clients to foster open dialogue, including comprehending client products and goals, as well as clarifying Power Digital processes.

• Conducts research on client brands, competitors, and industry trends, effectively applying performance creative best practices relevant to each platform.

• Regularly audits accounts to identify successful ads, present data to clients, and formulate hypotheses and testing strategies through monthly roadmaps.

• Composes strategic, consumer-focused direct response copy and messaging strategies.

• Coordinates requests and production outputs with the team via Asana.

• Reviews video and image assets, providing clear and actionable feedback to editors.

• Facilitates productive internal creative team meetings and brainstorming sessions.

• Acts as the primary point of contact for clients regarding all creative strategy matters, collaborating with the client management team.

• Understands the scope of requested edits, reshoots, and additional deliverables.

• Advocates for clients on issues of timelines, scope, feedback, and direction to enhance performance based on creative best practices.

• Leverages AI technologies to improve and optimize business processes.

• Utilizes Power Digital's Nova ecosystem in relation to departmental functions.

⛳️ Requirements

• Proficient in Meta Ads Manager and/or similar performance data tools (TikTok, YouTube, Pinterest, etc.).

• Technically adept at extracting and utilizing creative performance data to analyze trends, insights, and inform creative strategies.

• Knowledgeable about best practices for performance-driven creative and capable of applying these insights in practical work.

• Skilled in writing effective ad copy, structuring scripts, and overseeing execution with appropriate visuals.

• Capable of communicating and collaborating with clients, production, and post-production teams to deliver optimal creative output.

• Able to achieve strong campaign results for clients through strategic development of top-performing creative assets.

🏝️ Benefits

• Power Digital’s people and culture are fundamental to our success, which is why the diversity of our team's backgrounds and experiences is crucial. We are an Equal Opportunity Employer, and our workforce comprises individuals with varied strengths, experiences, and backgrounds, all striving to make a meaningful impact both inside and outside the workplace. Diversity encompasses not only race and gender identity but also age, disability status, veteran status, sexual orientation, religion, and many other facets of one’s identity. Every employee's perspective is vital to our success, and inclusivity is a shared responsibility.

• Please be cautious of fraudulent job postings, consulting offers, solicitations, or employment proposals from dubious sources. These may seek to obtain private information or entice you into paying fees for recruitment or training services. Power Digital does NOT charge any application, processing, or training fees at any point in the recruitment or hiring process. All legitimate job openings will be listed on our careers page at https://powerdigitalmarketing.com/company/careers/.